Almost
every website has a blog. However, there are only a few organizations who
totally realize the importance of blog content to SEO results. The blog is the
most important to increase the chances of high ranking in the search engines.
Here we will discuss some of the most useful steps to help you, or your website
developer, to get your website more
visibility in search engines.
1. A Compelling Name
Whenever you visit a company’s
website, usually they name their blog section as “blog” This is something that
does not sound creative and descriptive. The blog name is also important to
optimization. You must consider:
- The theme of your
blog - Compelling
description - Seo keywords in
the blog title - Your targeting
audience
An
engaging theme and descriptive title could bring a lot of organic traffic. If
you are unable to put keywords in your blog title, then try to put them in the
title page of the blog.
2. Specify each post according to audience
Each
of your posts should be targeted to a specific group of your audience this is
very helpful as creating content specific to its audience is much liable to
optimization.
3. Effective URL
An
effective URL is very is very important. Many companies do not include blog URL
syntax and keep the blog on the main page of the website domain. This affects
badly overall progress and blog analytics. Similarly, many marketers include
each and every word in their post title URL. This makes these URLs hard to
read. So make your blog URL descriptive and short.
4. Improve Continuously
You should keep on optimizing your
blog content to make its SEO better. Here are some optimization techniques to
follow;
- Add internal
links - Optimization
images - Interlink the
posts - Keep on reviewing
meta description and title tags
5. Fill content gaps
Blogs
are an easy way to fill the gap between them so. So do go for the option of
blogs for your website.
6. Put optimized images & Video
Images
are very useful in creating a good visitor engagement. They add SEO value. To
add images to your blog and put descriptive alt tags. Videos are also the most
cherished on blog posts. They keep user engaged and the marketers grab this
opportunity to educate their customers.
7. Markup
A
structured markup data added to your HTML is very helpful in providing
information about a page and its content. It also improves your represented
page. Schema markup is best to add to your post to ensure optimized links
8. Share on Social media
Sharing your blog posts to social
media could be very beneficial as;
- It keeps your
social media sites updated - Keeps your
audience engaged - Improves SEO
- Increase referral
links
Always share your blog posts to
social media. A brief summary or an excerpt from the post would be enough.
Also, add relevant keywords for your targeted audience as it would be very
helpful in ranking