E-commerce marketing can be tricky to navigate, especially when first starting out. Here are some aspects of e-commerce marketing that are crucial to remember:
1. Relevant Content
If you plan to get on the e-commerce marketing bandwagon, you will need a fair amount of relevant content that your customer-base finds useful. This can come through blog posts, infographics, videos, animations, podcasts and the likes. As the owner of a new e-commerce platform, it is important that you educate potential customers about your offerings and increase awareness about your brand. – Derek Robinson, Top Notch Dezigns
2. Being Authentic
One mistake that many e-commerce stores make is trying to run a faceless business. A business should have a personality to build trust. Founders shouldn’t be afraid to be the face of their business as they grow — your story and vision is incredibly important. If your company isn’t being represented by a person with a cause, purpose and personality, it’s hard to draw in new customers online. – Eng Tan, Simplr
3. Customer Lifetime Value
Always remember when you are calculating your cost per acquisition that it is normal to break even to acquire a brand new customer. Make sure that your customer service is on point and that you treat the customer very well. As long as your product is quality and the purchase to delivery is very smooth, it is likely that they will purchase again in the future. – Chad Keller, Growth Stackers
4. Abandoned Cart Sequence
One of the biggest things e-commerce owners fail to do is set up an abandoned cart sequence. When someone checks out but doesn’t finish the process, they should be brought back through a series of email sequences and ad retargeting. If they still don’t complete the process, begin retargeting with value-added content that builds their desire to complete the purchase. – Justin Cooke, Empire Flippers
Cross-promoting and upselling products are important for any e-commerce business. One tip that helps is to look at what Amazon, the king of e-commerce, is doing. They not only recommend similar products but also include popular items that were bought together with their “customers that bought this item, also bought this” feature. – Jared Atchison, WPForms
6. Targeted Keywords
In order to get each product found, be deliberate in your SEO. Rather than trying to rank in men’s clothing, go a bit further and define the term and product as “red flannel button-down shirt.” The retail digital landscape is more competitive than ever and spending extra marketing budget on making sure you have an airtight digital profile and presence is a very sound investment that pays. – Matthew Capala, Alphametic
7. Customer Reviews
Customer reviews are the most important marketing tool your company can use. Most people now search for reviews before buying a new product. Reviews are also a key metric for ranking on most platforms. Most of your customers are not inclined to leave a review unless something bad happened or you did something unexpected. Encouraging them to take the time to leave one will do wonders. – Scott Kacmarski, Reps Direct
8. Product Descriptions and Photos
To make a marketing impact with an e-commerce website, remember two facts. Detailed product summaries and clear product photos are an absolute must to get clicks and to sell products. – Kristin Kimberly Marquet, Creative Development Agency, LLC
Exit-intent coupons are a great way to bring users that were about to leave your site, to stay around a little longer. Exit-intent technology tracks when a user’s cursor has started migrating to the back arrow, targeting them at precisely the right time, without annoying them. – Chris Christoff, MonsterInsights
