The Accelerated Mobile Pages Project is an open-source initiative to improve website performance and experience. Its library provides a straightforward way to create web pages that are compelling and load near instantaneously. Originally announced by Google in 2015, the AMP ecosystem now includes 25 million domains and over 100 technology providers.
AMP pages are built with three core components: AMP HTML for reliable performance; the AMP JS library for fast rendering of AMP HTML pages; and the Google AMP Cache to serve cached AMP HTML pages. The library contains buttons, form elements, navigation elements, sharing elements, media, and typography. The project is also backed by a set of principles to ensure consistent development.
AMP Start provides ready-made downloadable templates, with instructions, to get started. Each template contains “all the HTML, JavaScript, and CSS needed to render the page.” To launch or convert a site with an AMP Start template, the steps are:
- Pick a template.
- Replace the content to make it your own.
- Customize the page structure and styling to your liking.
- Test and publish the page.
Here is a list of AMP Start templates. There are responsive website templates for ecommerce, publishing, gallery sites, and more. All of these templates are free.
Ecommerce
Travel
Travel. Travel is a template that focuses on adventures and experiences with extensive animations and ecommerce functionality.
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Bike Shop
Bike Shop. Bike Shop is an ecommerce template to support many products with a modern look and feel.
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Lune
Lune. Lune provides an immersive walkthrough of a product, with a detailed look at each feature.
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News and Blogs
Simple Blog
Simple Blog. Simple Blog is a classic blog design with interactive elements such as an image gallery, email sign up form, and social buttons.
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Simple Article
Simple Article. Simple Article is a modern design for article content containing images and recommended reading.
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Land + See
Land + See. Land + See is an expressive magazine-style template, complete with stylistic animations, social elements, and page categories.
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The Scenic
The Scenic. The Scenic is an opinionated blog template with stylized fonts and image galleries.
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Art & Design
Gallery
Gallery. Gallery is a contemporary and highly stylized showcase for creative content, images, and event information.
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Food and Drink
Beck & Galo
Beck & Galo. Beck & Galo is a simple, elegant design for a restaurant home page and menu.
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