If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out.
When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are subject to a slew of new rules, which include enhanced data subject rights, guidelines for handling data, simplified and strengthened consent, mandatory breach notifications and increased protections for children.
Organizations in breach of GDPR can be fined up to 4 percent of their annual global turnover or €20 million (whichever is greater).
In order to be fully compliant, you’ll need to spend some time and money, but there are some things you can get started on right away.
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.