You’ve created the perfect content, optimized your visual imagery, partnered with the right influencers and accessed your target audience, and as a result – you achieved a viral marketing campaign.
Now that you have a viral marketing campaign, you can just sit back and let it do the work for you, right?
Wrong!
If you really want to reap the benefits of your viral marketing campaign, you need to keep up with it. Monitor your campaign in real time on all of the channels it’s featured on – social media, websites, blogs, etc.
Respond to your audience; their comments, reactions, and posts. Interact with people who are interacting with your viral marketing campaign. Keep the momentum going. You can even set up an FAQ chatbot that will instantly and automatically keep all conversations going.
The more you keep up with your viral marketing campaign and the response it’s getting, the more you will drive engagement, awareness, and sales for your brand.