Source: https://www.forbes.com/sites/robertadams/2016/11/29/seo-2017-8-crucial-rules-for-dominating-googles-search-results/#50ed98b87415
SEO refers to Search Engine Optimization. This term is used in the development of website content in ways that the content can be easily seen, located, or ranked by popular search engines like Google, Yahoo, etc. Search engine optimization is done by generating unique contents like texts, images, keywords, and tags on your websites.
SEO and Businesses
In the present age of the internet, people search for information, products, and services online more than they ask their neighbours. Hence, for businesspersons who want to market their offers online, it is only ideal that their internet platforms (Website and social media pages) are optimized for an easy search-and-find. In the competitive arena of businesses, SEO is what will make a difference for some businesses above others. You can hire a professional SEO company to help you strategize your business for SEO.
Ease of Access and Traffic:
When a search is performed, only websites with optimized contents will get featured on the front page suggestions of results. If your business adopts SEO, such that your website is able to make it to the front page, you have a greater chance of attracting potential customers to your business.
Brand Popularity
When your contents repetitively appear as results for search enquiries, your brand will become consciously/unconsciously registered in the mind of people. That way, they can make conscious searches about your business, try out your product and write reviews and mentions on blogs, Facebook, Twitter, and other social media pages.
Competitive Edge
Amidst competitors, optimizing your social media and website channels for search engines gives you the edge to be more internationally visible than your counterparts. This is because your contents are created and strategically published to suit the queries of internet users (who are mostly potential customers).
Brand Trust
It is easy to earn your brand a trust. Easily, people believe in the search results brought by prominent search engines such as Google. Top results on search engines show that the results are from trusted sources. Hence, it is easy for people to trust a business brand that is mostly ranked on internet search results.
Since the inception of the internet and social media, many business owners have been trying to have more audience reach more than their competition would. In lieu of this, many businesses have dedicated much energy and resources into developing a strong SEO scheme for their businesses. These are the following ways that SEO helps your business:
Improves search engine ranking
Relevant and keywords optimized contents help search engines to recognize your website and rank them as the worthy solution provider to the queries of the people. The more you are seen as a relevant solution provider, the better your business value rises.
Establishes link with customers
An appearance in the result options for search queries makes it easily possible for your business to be located by people who are potential customers and can possibly become leads.
Boost ROI
By investing in SEO, you strategically position your business at the fore of your industry’s market. That way, you are guaranteed a greater return value that is worth more than the investment. Search engine optimization widely increases your ROI.