Marketo, Eloqua, Pardot, and HubSpot Skills in High Demand, According to the Mondo Study
Mondo reported the results of its annual Tech and Digital Marketing Salary Guide with ten MarTech jobs garnering salaries of $170,000 or more for 2018. The ten highest-paid positions include CMO, VP of Digital Marketing, VP of MarTech Solutions, Director of Web Analytics, Director of Interactive, VP of eCommerce, UX Specialist/Information Architect, Marketing Automation Architect, and UX Specialist/Information Architect.
In addition, the 2018 Mondo MarTech Salary Guide revealed that the professionals in highest demand are UX Designer/Developers and Marketing Automation Managers — along with Front-End Developers — with salaries of up to $160,000 a year.
According to the 2018 Mondo MarTech Salary Guide, the highest-paid MarTech jobs for 2018 with salaries of $170,000 or more, include:
- CMO: $155,000 – $247,400
- VP of Digital Marketing: $137,500 – $200,000
- VP of MarTech Solutions: $140,000 – $210,000
- Director of Web Analytics: $100,000 – $185,000
- Director of Interactive: $127,500 – $180,000
- VP of eCommerce: $125,000 – $180,000
- Marketing Automation Architect: $145,000 – $180,000
- UX Specialist/Information Architect: $110,000 – $175,000
- Google Analytics Expert: $100,000 – $170,000
- VP of Interactive: $130,000-$170,000
“In 2018, we are seeing a huge demand for Digital Marketing professionals with marketing automation skills, such as Marketo, Eloqua, and Pardot,” said Gianna Scorsone, Senior Vice President of Marketing and Sales Operations for Mondo. “We expect to see a spike in salaries for these positions and for experts with advanced high-end MarTech skills.”
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Top Demand Gen & Marketing Automation Salaries Include:
- Marketing Automation Architect: $145,000 – $180,000
- Manager, Marketing Automation: $70,000 – $160,000
- Marketing Automation Specialist: $70,000 – $130,000
The Mobile & Web Development Positions with the Highest Salaries Include:
- Mobile App Developer: $85,000 – $162,500
- Front-End/Web Developer: $90,000 – $160,000
- UX/UI Developer: $90,000 – $160,000
SEO and SEM Roles Are Also in High Demand and Landing Top Salaries, Including the Following Titles:
- Digital Media Manager: $75,000 – $130,000
- PPC Manager: $90,000 – $130,000
- Paid Search Strategist: $85,000 – $125,000
- SEO Specialist: $60,000 – $115,000
- SEM/Paid Search Specialist: $60,000 – $115,000
The Top Analytics Salaries Include:
- Google Analytics Expert: $100,000 – $170,000
- Marketing Data/Web Analyst: $65,000 – $135,000
Mondo’s 2018 MarTech Salary Guide data is based on Mondo’s placements over the past year in New York City, San Francisco, Washington D.C., Philadelphia, Denver, Boston, Chicago, Los Angeles, Atlanta, and Dallas. Mondo is the largest national staffing agency specializing exclusively in high-end, niche Tech and Digital Marketing talent.
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