When it comes to running a personal or professional consulting business online, it’s important to make sure you always look your best. It’s not just a matter of impressing visitors who come to your site, it’s also about making sure their user experience on your site is fast, easy and professional as well.
A perfect example of this going wrong would be if someone went to visit your site on their mobile device, but it wasn’t responsive. It won’t take much for someone to visit your site and leave within a few seconds if they have a problem or don’t find what they need. According to Greenfield Belser, more than 18% of the top 50 consulting firms have recently had an upgrade done to their websites. With this in mind, it’s probably time for a redesign on your existing consulting website if you haven’t done so already.
To help with this process and give you some ideas on how to create the perfect consulting website or blog for your own brand or business, today we are going to look at a few different examples of what’s working for others today. Be sure to visit each of the sites below and see how you can replicate these same design and content creation methods into your own brand or business.
Abraham Zaiderman Consulting
In the world of consulting and business services, having a clean and professional website is key. That is exactly what you will find on the Abraham Zaiderman consulting web site. With an easy to use the navigation at the top of the page and a seamless single-page that keeps on scrolling, everything is in place for site visitors at any given time. With a focus on restaurant and fast food consulting, Abraham has enough information on his consulting site to get his services and expertise across, while also not overwhelming his audience in the process. In addition to creating content for his own site, Abraham Zaiderman has also done exclusive interviews on other authority sites to help bring new audiences back to his consulting site.
Sheryl Westerman Nutrition and Weight Loss Consulting
Just like there are consulting services for businesses and franchising, there are also consultants for nutrition and weight loss as well. A perfect example of a consulting site that is very personal and well branded is, Sheryl Westerman. As experts and professionals in the nutrition and weight loss space, Sheryl and Rachel have created a site and brand that relates with their audience on a more personal level, as weight loss is something most people are more private about. Shery does a great job of communicating with her audience through her consulting site by offering both text information, personal images, YouTube videos and also how to contact her through the top social media outlets.
Anchor Advisors Small Business Consulting Advisors
When someone visits a consulting website, they should be greeted with the face of the individual or team members that they would likely be working with. This can already be seen in the examples above, however, Anchor Advisors have taken a different approach as they have created avatar images for each person within the company. Should you visit their website and click on any of the faces, it will send you to the “About” page where you can view videos and learn more about each of the members on their consulting team. At the same time, the overall design and color scheme of the site is laid out nicely to match the look and feel of the logo of the company. With a white, black and soothing lime green look to the site, it’s easy to navigate while also absorbing the content as well.
How to Create a Winning Consulting Website for Your Brand
As you can see through each of the consulting website examples above, there are many different directions you can take when creating your site. The most important thing is to make sure that your site loads fast and correctly, no matter what device or computer it might be loading on. The next area of focus should be on the content of your site and being able to relate with the audience that might be coming to your site. Again, the example with Sheryl Westerman was a great example, as that’s a more personal approach to consulting, versus that of business consulting.
Should all else fail and if you don’t have a designer on hand, there are many premium consulting WordPress themes that you can choose from. With WordPress being an easy one-click installation, it’s quickly become the go-to solution for creating professional websites and blogs, without the need to spend a lot of money in the process.