NEW YORK (PRWEB)
April 03, 2019
Lounge Lizard is a New York Website Design company that is recognized within the web design and development industry for their amazing designs along with providing digital marketing services. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.”
Search engine optimization (SEO) is a marketing long-game, built on the concept of steadily increasing a website’s ability to rank for important terms and show up higher in the search engine results pages (SERPs). This in turn helps drive more organic traffic to a website which creates an opportunity for more leads and conversions. SEO, however, is not something easily mastered and there are a host of common mistakes that businesses make which will decrease rankings rather than increase them. Today the Website Design Company, Lounge Lizard, shares the 5 Most Common SEO Mistakes on a Website.
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Not having a mobile friendly website – Any business that does not have a mobile friendly website is severely hampering their ability to rank highly for virtually anything. The mobile-friendly ranking algorithm that Google released in 2015 was just the start of Mobilegeddon with things only getting worse regarding penalties for sites that are not optimized for mobile viewers. The reasoning is simple; a majority of Google’s users are on mobile devices therefore that group is only going to want to visit websites that cater to their choice of device. Between the algorithm update and mobile-first indexing, sites which are not mobile friendly are missing out on potential traffic along with facing a reduction in rankings as competitor sites which are mobile friendly are likely to leap-frog over them. - Slow website speed – Right behind being mobile friendly is site speed when it comes to common SEO mistakes. A slow website tends to have a high bounce rate, which is a factor in rankings as it is representative of customer satisfaction. Users who find what they are looking for aren’t immediately bouncing from a website. Slow site speed can also affect site performance and the ability to convert users quickly. People simply do not wish to wait more than a second or two for a site to render and be usable. Google’s PageSpeed Insights is an excellent free tool which can help diagnose slow website speed issues.
- Content lacking value – Some people rank content with terms such as high or low quality. The bottom line is that content on a website needs to provide value. There can be some mid-quality content that provides good value to an audience along with high-quality content that provides little or no value. It isn’t just about creating a beautiful, well-crafted piece of content, although that does help. The content needs to specifically provide value to the target audience. Fresh content should regularly be created that addresses the audiences needs with a goal of medium to high-quality for all pieces of content created. Updating or removing older content that lacks value can also help increase your SEO rankings as content is rated on the whole and low-value pieces will drag a site’s rankings down.
- Excessive keyword use – Keywords serve a specific purpose in helping search engines determine the focus on content, including webpages, blogs, etc. It is important to understand that adding more keywords does not make content or pages more relevant and using too many can have the opposite effect where pages are ranked lower because the excessive use affects readability. Generally speaking, the target keyword should appear once in the title, once in the headline, 2-3 times naturally within the content, and once in the meta description. LSI keywords and terms can be used as alternatives to prevent excessive use on a page or in an article.
- Broken site links – Broken links and excessive 404 errors can create a couple of problems for a website. To start, they increase the bounce rate because users can’t find what they want and leave, which also negatively affects the user experience. Broken links also make it much harder for a search engine to properly index a site which could lead to important pages not even showing up in the index. Broken links should be a focus of regular site audits and 404 pages should be reinvented to provide a better user experience.
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, social media agency, UX/UI, branding, and digital marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com
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