WASHINGTON – A recent survey conducted on 529 small businesses in the US by The Manifest has revealed that nearly 80% of small businesses claim that they have a sound understanding of SEO best practices. However, the results from the survey have shown that about 65% of small businesses prefer social media marketing rather than SEO activities namely, on-site optimization and local search. Only about 35% of the small businesses had opted for an SEO strategy at the beginning of 2019. And the survey report says that 23% of small businesses are thinking of implementing an SEO strategy in the current year.
It has been a known fact that social media marketing doesn’t give noticeable results in the long term. Only the right implementation of SEO techniques leads to long-term success for small businesses. However, one needs to be patient while using an SEO strategy as it takes time to see the results. Also, an investment, as well as technical expertise, is required to ensure the growth of any small business using this strategy. Many people go for in-house SEO service for the growth of their small business which is not the right strategy. This is so because only the expert SEO services could use the best SEO practices to ensure search engines recognize your websites. And eventually, this results in the flow of customers to your websites at a great rate. According to the survey, less than 45% of small businesses use local search as their SEO strategy although it offers huge benefits in engaging the local audiences and improving the search engine ranking of a website.
It has been proven with the example of the best NYC based SEO service that local search and on-site optimization give remarkable results for small businesses. And about 40% of small businesses owner use the SEO strategy, on-site optimization for the growth of their businesses. Also, the survey results show that about 77% of small businesses use PPC advertising when they hire any SEO service for them.