You want your business to have more sales, more leads, and more traffic and you realize that SEO is a good strategy. So, you need to hire an SEO company, right? Well when it comes to hiring an SEO firm either to take over your search engine optimization effort or to assist your SEO team, there are many mistakes that you need to avoid. Hiring a wrong firm can lead to a huge mess that is not only expensive but also difficult to clean up. Here are some warning signs that the firm isn’t the right one.
They promise fast results
Since SEO is also an art, any firm promising you fast results is to be avoided at all cost. The only way to get fast SEO results is to use black hat techniques. While these might seem good, they are a sure way to get your business blacklisted by Google. SEO is an ongoing promise hence it takes time to get the results that you need. Once the results have started coming in, the right company will continue producing positive results year after year.
The promise the lowest price
While $500/month may sound good, it’s going to cost you more money in the end. Once you really know what SEO entails, you will agree with me that getting SEO services at a cheaper price is just pipe dream. Depending on the competition and campaign goals, a good SEO firm can charge thousands of dollars. If you cannot pay an experienced consultant, it is better to move gradually and do some ground work alone instead of hiring a cheaper option. Low-quality firms can cost you a lot of money and do a severe damage to your website.
They have special tools
If you find yourself impressed when they are telling you about their propriety tools and automated processes then you need to take a step back before handing over your first paycheck. Many of these tools will not be around for long since they might have violated Google’s policies.
They sell pre made packages
There is no reason at all why you should buy an SEO package. A good SEO campaign is 100% designed and customized specifically for your site, your keywords, your competition, and your campaign goals. When you begin to look for firm, you will realize that many will offer a variety of packages. Prepackaged SEO is not only dangerous but also ineffective.
They don’t have a long history
There are many smart business leaders and entrepreneurs getting into the industry and plenty of great SEO companies opening every day. Before hiring an SEO company, you should wait until it has some little experience. You should not be the first customer of a firm still trying to iron out some few things. Remember, this is a service hence any wrong moves can have a long term bad effects on your website.
They depend on organic search
The worst thing you can do as a business owner is to have all your eggs in one basket and rely entirely on organic search traffic. Google could roll out new updates, your traffic could disappear overnight or a competitor could outrank you. No SEO company can correctly predict what search engines will do next.
Final words
Sometimes a good way to find the best firm is knowing which companies are wrong. By carefully paying attention to these signs, you can avoid risky companies and save yourself a lot of trouble. It’s, therefore, very important to be careful when searching for the best SEO firm.