Did you know that every month more than 56
million posts are published only in WordPress?
With so much information it is logical to
think that your posts need to differentiate themselves from others but … how?
Through a good content easy to read.
If you still do not know how to attract
customers through your content in this publication we will discover the 10
types of content to generate visits and customers over the Internet.
But
it’s not just about what your account for but how your account for it.
An appropriate way to organize the content
and structure of each post of your blog will:
- Facilitate the reading and
understanding of what you write - Bring the user’s hand to where
you want to take action - Improve the SEO positioning of
your blog posts
Here we show you how to organize the
content of an “ideal” post.
#one.
Create a list of the main topics of the post
Once all the information you need is
gathered, it is time to write a list of the different ideas, data, and issues
that you will discuss in your article or post.
#two. Sort the topics or topics
Now it’s up to structure and order the
different ideas, data and issues by topic or topic.
To make it easier for you, I will list
several ways in which we can sort the topics within an article:
1. by theme: you must group each idea according to the
theme, presenting them in an orderly and logical manner, according to the topic
you are dealing with at each moment.
2. In
chronological order: you should order your publications starting with old
topics to the most current or vice versa
3. in
the didactic order: you should order
your publications starting with topics from easier to more complicated or vice
versa
4. by
problem solving: you will have to
order your publications introducing a problem and then the possible solutions.
Once you have selected the topics you will
have to assign the list of ideas, data and issues of point # 1 within each
topic.
A tool that will help you a lot to organize
this part are the mental maps. I use Popplet, but there are many others that
are equally useful. And if you do not want to use a mental map I can always
help you with a simple post-its. In each post-it you write an idea, data or
subject and then you order them by themes or themes.
#two. Use
headlines and headings correctly
It is important that each topic you treat
in your post is placed in its place and also that it accompanies a title or
phrase that summarizes the main idea in a line. These phrases or also known as
headings are very important, not only to focus the reader’s attention, but for
SEO purposes. If you are one of those who have trouble writing or you do not
have a very creative day in this article, you can discover 91 great headlines
to attract attention and attract traffic.
In this post, you can see just above the
first paragraph the title or heading. We have used a larger font size that
attracts more attention.
Think that a search engine, when you crawl
our blog, will behave similar to yours. If you need to optimize your SEO
positioning in your blog in the following article I show you how to do it still
not appearing in Google searches?
The order and use of headers not only
serves to organize and structure our entries, but also helps search engines to
identify the important elements of our content. When the search engines access
our input, they understand that the words that are inside a header are much
more important than the rest, will give more weight to the headings of first
level (H1), then to the second (H2) and so on.
#3. Use
paragraphs correctly
Once we have defined the structure and the
order of the topics that we are going to deal with in our post, we write the
paragraphs. Remember that a paragraph:
1. A thematic unit must be part.
2. It must contain a main sentence and
several sentences that argue the main idea.
3. It must be recognizable in the text,
separating from the rest of the paragraphs by using blank spaces.
Always remember these recommendations:
– Do not make space randomly or for
aesthetic purposes (always respect the coherence and structure of the text).
– Do not use too many paragraphs with just
one sentence.
– Make clear the main idea of the
paragraph.
– Do not use very long paragraphs (6 or 7
sentences in each paragraph)
– Start the paragraph with the most
important sentence and then explain and elaborate the main idea. Remember that
you have to attract the reader with the first sentences and not bore him,
otherwise he will stop being interested in what you are telling him and he will
end up closing your blog.
#4. Use the
words of transition
Transition words or phrases help connect
one idea to another by taking the reader by the hand avoiding sudden jumps or
discontinuity in reading. These words convey to the reader that you are
enumerating, summarizing something, comparing, contrasting or drawing
conclusions.
#5. Uses
internal and external links
The internal linking is an essential part
of optimization because it improves the SEO through your own website. Having
internal links on your site not only makes it easier for Google to go through
your site, it also helps your positioning improve.
Each new page or each blog post must
include at least one link to another corresponding page on your website that
you have published previously. The general rule is to intersperse links through
your blog, around one link per 100 words.
You should get external links to websites
of great authority such as universities, Wikipedia, etc … This will increase
the ranking of your website in Google.
With internal and external links:
- You will make it easier for
search engine robots to crawl your site - You will increase the usability
of your website for visitors - You will provide selective
distribution and Google will position your website as relevant
In short, this SEO measure is not a tool to
improve only your ranking, but it is also widely used as a strategy and practice
to provide feedback to your website.
Conclusion
The creation of a coherent structure for
each of the entries in your blog will make your message more in the minds of
your users. You will be more convincing and will also seduce Google to position
your posts.
It is worth spending the necessary time to structure your ideal post. Try it with your next post and you will see that from the fifth one you will not only find everything easier and more fluid, but you will also save time when writing in an organized way.
Author Bio: Megan Max is
one of our professional video animators for four years now, and she has been
contributing her level best as an explainer video
animator for over two years. On the other hand, Lorraine has been very helpful
in guiding people with the amazing tips of how to create stunning explainer
videos.