SEO is your go to marketing tool for all of your internet-based content. The beauty of SEO is that you are able to do it and manage it yourself whilst learning how to optimise your content for free. It really is the marketing strategy for all organisations, big or small. The problem with something as versatile as SEO is that there are common myths surrounding it that may well put you off learning and deploying it. Here we debunk the most common SEO myths that you should stop believing in 2019.
The More Pages You Have The Better You Will Rank
It is a common SEO misconception that the more pages you have the better you will rank, have you ever heard of quality over quantity? Whilst having a good amount of pages is helpful as it can increase market reach, there is no point in having multiple pages that don’t say anything good or have any relevance to your content. Customers will also see this and it will remove any trust or validity that your content previously had. “They key is to create create quality content,” says Igor Kholkin, CEO of Avidon Marketing Group. “Even if you publish only one post a month, make sure that post is the best resource on the web for the topic matter. Google’s AI works to recognize value to the reader and your content will be rewarded.”
Small Businesses May As Well Not Bother
SEO is not just a marketing tool for the big organisations, it is a strategy that can be deployed by all organisations, big or small. As a matter of fact, if you are a small company that doesn’t have a large marketing budget, the only real strategy that you should be considering is SEO. It can be done very cheaply and can increase your business in ways you couldn’t imagine.
Keyword Search Promoters
There are a lot of unscrupulous agencies and freelancers that want your money and they will do this by offering your websites placement at number one through utilising key word search. Don’t fall foul of these types of promises, this will only cost you money in the long. Search engine algorithms change so frequently that freelancers or SEO specialists cannot guarantee that you will get ranked number one through keyword optimisation alone.
Social Media Helps With SEO
It is a common myth that social media and SEO go hand in hand and work in a symbiotic relationship. This isn’t the case; you can’t optimise your social feed for SEO as social media pages often aren’t shown in search results. These are two separate marketing strategies that work alongside each other rather than complementing one another.
You Only Need To Do SEO Once
This statement couldn’t be further from the truth. You can’t do one marketing campaign and expect to never have to redo it again, SEO is the same. Search engines and algorithms are constantly evolving, so in turn as is SEO. You need to keep up with any changes that happen and any changes that happen and any changes your competitors make. Google or other search engine ranking is in a constant state of flux, therefore you need to be proactive in ensuring that your SEO is up to date.
You Only Need To Optimise Your SEO For Google
Whilst Google does have the biggest market share of all search engines globally, you are selling yourself short if you only optimise your content for this. Bing also has a plethora of users and through utilising SEO for both algorithms you are vastly increasing your reach for only a little more effort.
SEO Is Dead And Not Worth Your Time
Possibly the most ridiculous myth that doesn’t seem to be going anywhere is that SEO is dead. This is ridiculous because as long as there are search engines, there is SEO.
Final Thoughts
Some SEO myths seem to remain no matter how hard we try and rid the world of them. Don’t fall foul to common hearsay and base your SEO and marketing decisions on a myth. SEO is a useful and vital tool that helps organisations, big or small, the world over gain competitive advantage. Whilst we have debunked the enduring myths of SEO and sung its benefits, it is easy to listen to only the good things about SEO and SEO freelancers and organisations.
However, there are dubious and unscrupulous organisations and freelancers out there who are looking to capitalise on this by making promises they can’t keep. The beauty of SEO is that you can find out all you need to know, more often than not for free. So, make the most of the internet, put the myths to bed and start optimising your content today.
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