As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the technology, marketing and merchandising teams have an equal share in driving business results.
Join our e-commerce experts–Alex Shiferman, VP of Technology at Nuts.com, and Jeffrey Liss, Director in the Connected Commerce practice at KPMG US– and learn how to choose the right technology to make everyone more nimble, and upgrade your technology without breaking the business. Alex will share how Nuts.com went from “Mom and Pop” to multimillion-dollar online retailer by modernizing not just its technology, but the entire organization.
Register today for “Who’s Minding the Digital Store? How to align teams when technology is in charge,” produced by Digital Marketing Depot and sponsored by Commercetools.
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.