PPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and can be intimidating.
QuanticMind’s new guide explains the concepts and process to fully optimized PPC bid management in the modern landscape and walks you through the best-in-class approach to optimized PPC bidding automation.
The guide discusses how a platform can leverage the latest advances in Data Science–including machine learning algorithms, Bayesian modeling, predictive performance methodology, and natural language processing–to optimize SEM performance toward specific business goals.
Visit Digital Marketing Depot to download “Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding.”
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.