A marketer's guide to the California Consumer Privacy Act (CCPA) – Econsultancy

Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).

This briefing will cover:

What is the California Consumer Privacy Act, and who does it apply to?
When will the CCPA come into effect?
Why is the CCPA significant?
How does the CCPA differ from the GDPR?
How will the CCPA impact marketing?
What’s coming next for the CCPA?

Subscribe today to access briefings, as well as all our reports, tools and templates.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options

Source link