SEO
is in a constant state of change. And that brings about changes in
keyword usage as well. Before the year 2011, adding a keyword in your
Meta Tags and content was the best way to make sure that your website
gets good ranks for a set of relevant keywords.
It
is here that you need to ponder on the subject of “keyword
density.” And according to the popular belief, the keyword
density has to be close to 2% or 3% on a chosen page. And soon after
this, there was the Google Panda update which made most people
stopped enquiring if the concept of the traditional keyword density
still exists. People often pondered on if they should add-in a
certain keyword count or concentrate on generating stellar,
user-driven content? Any ace SEO agency can provide the best answer.
If you want to know more about this, you can opt-in for Social
Market Way New York City Office.
While
discussing on keyword density, it is essential to concentrate on a
few factors. The important ones are discussed below.
- The
concept of authority and relevance
Before
you head to research keyword density in details, it is essential to
review the twin indicators that determine Drop
in SEO
ranking.
It is authority and relevance. In a broad sense, the concept of
significance refers to your website’s capacity to address user
requirements. And authority determines, whether your website is a
trustworthy one. There’s very less connection of body and keyword
density. However, the content quality does have a link with domain
authority. But speaking of overall keyword density it is all to do
with relevance.
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Hence,
the objective of keyword density was to prove Google that a website
is essential for a chosen phrase by adding that phrase in the first
and in the entire content.learn to Create
Perfect Content
- The
popular Hummingbird updates
Do
you think why this update is essential? It is necessary, as this
update had utterly changed the way Google looks at the relevance
aspect. Instead, of searching for precise-match keywords, today
Google tries to know the entire intention behind the exact user
query. It also finds the pages that match its intent. For instance,
while searching for examples of the keyword on online web pages,
Google today searches for pages that elucidate about the keyword in a
conversational tone.
Hence,
it suggests that keyword addition is not as essential as writing on
the subjects. For this depending on the natural language is best.
- The
important and latest research
Today,
according to some of the newest research by sources like SEMrush,
it’s revealed that precise keywords addition might not be as
crucial as it used to be in the past. A specific section of the
report concentrated heavily on the way keywords got used in places
like the content body in multiple web pages, Meta description, title
and many more to those web pages that used to rank for the same set
of keywords.
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In
its totality, the more the search volume is for a chosen keyword, the
more associated it is for getting featured on the ranking page. It
usually means a high-volume of keyword generally had a chance to show
up in descriptions, web pages, titles that used to rank high for most
queries.
However,
the percentages differed significantly. For instance, about 75% of
the web pages ranking for an increased volume of the keywords had the
exact keywords added in the body. While close to 35% of the web pages
that ranked for low-volume keywords mentioned the same in the content
body. The keyword addition in Meta Description and titles of these
pages sometimes was much lower.
It
is essential to note that a massive 18% of the high-ranking web pages
did not search for the keyword features inside the content body. It
indicates that there is a chance to rank for the keyword even when it
does not get added anywhere on the web page. Usually, it’s a
widespread phenomenon.
Relevance
of keywords
Now
here comes the most crucial question. That is – do keywords make a
difference? The answer is yes. But it is also important to note that,
keywords have changed in their usage and relevance as compared to the
yesteryears. Today, almost 18% of the high-ranking web pages usually
don’t include the searched keyword in their body. Whereas on the
other hand a good 82% still includes it in their content body.
Also,
when it is about the high-volume keywords, almost several web pages
included keywords in their bodies, titles, descriptions and a
combination of all these three. It is also essential to notice that
it exists a link with the keyword placement also. The higher you
place a specific keyword in the body page, the more chances it has to
get included in the Google search crawlers.
However,
relevance to date is an essential factor to rank for a chosen keyword
inquiry. You need to note that precise-match importance isn’t very
significant. Hence, it is necessary for SEO professionals and
business houses to research on the target keyword questions and
generate the content that addresses them perfectly. You might not
want to go out of your place and add them at a chosen frequency in
the content body as well.
How
much importance should you give to keywords?
Since
keywords suggest the terms you are ranking for and the customer query
as well, you need to use it smartly. The best way is to blend both
head keywords and long tail keywords in a way that it doesn’t look
stuffed in your content. You can use your relevant keywords in your
web content as well as in your blog. It will help you to rank better
in the SEO search results.
Understanding
the number of times you should use both the keyword types in your
content will need research. If you can’t decide better, you can
always turn to an ace service provider. A quality service provider
will help you to understand the keyword relevance with regards to
your content and help you decide better.
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