It helps to increase ACVs, better retain customers and in general help to build more sustainable business.
My advice before you get tactical is to really understand your agency’s positioning in the marketplace and the customer segments you’re going after.
With these set, it’s so much easier to go-to-market and gain traction with your growth initiatives, building the word-of-mouth referrals vital to any agency’s success.
One of the most important tactics for a marketing agency to grow is to identify a vertical in which they have been successful and tailor their marketing strategy to emphasize that success.
Creating a recipe to continually deliver positive results to clients within a new vertical is crucial.
It’s easy to fall into the old “cobbler’s child” mentality as a marketing agency, so have concrete goals, accountability and the team in place to run and manage your own marketing and advertising.
That might mean creating a parallel structure for project managers and dedicated channel managers that work on your own business’s marketing campaigns.
Devote the same committed resources to marketing and advertising your business as you do for your clients.
Treat your own business like your most valuable client.
So a lot of our best clients now come through referrals and as you start getting a little bit of a good track record.
When you have a good handful of clients, you should be forthright in asking for a referral because you’ll never get a referral unless you ask.
Really be forthright with asking for a referral and potentially asking multiple times.
And also content (is how you can attract new clients). I publish courses, webinars, blog posts — content works.
People will be exposed to your content, they’ll develop a sense that you know what you’re talking about, and you’ve got to specialize in a niche.
This is advice that most people probably have heard already, but most people haven’t done it because it’s so unbelievably difficult to create good content and it takes long, it takes a long time.
Creating content itself is difficult but you have to do it consistently with no results for a year. Who wants to do that? But when you’re very content heavy, it really drives a huge amount of emotional validity when a customer calls you.
Think about it like this, if you call a business say, “Hey, can I manage your Facebook Messenger marketing for you?” like goodbye.
Or you write a really good insightful post about five Facebook messenger techniques with specific results with case studies with a financial analysis and some people see that, that will go so far for you in terms of getting people to think about who you are, who your company is, they’ll want to follow your posts, they’ll want to follow your information.
More Marketing Agency Growth Strategies
If you’re a marketing agency owner, manager or practitioner, it’s not easy to find trusted resources on:
- How to create your first six-figure or seven-figure revenue month.
- How to sign clients with the budget and project scope for $5k/mo retainer fees.
- The pricing and packaging models that marketing agencies are using to build in bonuses and upsell opportunities.
So I’m hosting a one-day free online summit dedicated to the strategies, tips and tools for scaling a marketing agency.
We’ve packed the agenda full of agency growth coaches, agency founders, and business strategists from the marketing world’s fastest-growing brands.
And we’ve partnered with many of the biggest names in marketing to bring this free, virtual summit to life, including SEMrush, WordStream, Unbounce, Agorapulse, and Growth Marketing Conference.
Make your marketing agency’s growth your priority this year with the actionable tactics shared at the MobileMonkey Marketing Agency Growth Accelerator Virtual Summit — check out the agenda now!
Republished by permission. Original here.
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