SEO, or search engine optimization, is important and necessary to any online business, or business with a website.
(Newswire.net — June 20, 2019) — Whether your website promotes your business or your personal brand as a freelancer or creative type, it needs to undergo constant search engine optimization (SEO) to stay relevant and keep its spot in the public eye. On the other hand, SEO measures can be quite expensive, and it sometimes takes a while to see the results you were hoping for. Put together by an SEO company in Atlanta, GA, here’s why you should invest in SEO for your website.
1. It Will Pay Off – Just Not Instantly
It’s natural for people to avoid risk and only go for fast, visible results. Unfortunately, that attitude won’t get you far as an entrepreneur because building a successful business has a lot to do with the correct assessment of potential risks and ways of turning them into opportunities. If you’re just starting out, you should be prepared to wait for at least six months before you see the results of your SEO endeavors. On the bright side, the increasing amounts of traffic your website gets from continuous SEO measures is steady and rewarding, promoting further growth for your website and business alike.
2. The Return on Your Investment is Going to be High
Money invested in proper SEO for your website is money well-spent, as the returns from making your resource more “visible” on the web are huge. You are going to get more traffic, and traffic invariably converts into larger audiences and higher profits. According to research, almost one-fifth of local smartphone searches lead to one or more purchases on the same day. If you increase the flow of new visitors to your website by just 100 people a day, 20 of them will likely turn out to be paying customers. You have to admit; that’s a pretty solid return on your SEO investments, even if you had to wait for six to nine months to experience it.
3. Organic Traffic is Very Important
You may not realize it, but most websites get at least half of their traffic just by popping up on the search engine results pages (SERP). You could invest into paid traffic and use all other kinds of digital PR and marketing for your website, but ultimately, a natural flow of organic traffic is always going to beat all efforts in other domains of website optimization. SEO is a very cost-effective way to get Google (let’s face it; other search engines are probably not that important for your website growth) to like your website and give it high SERP ranks that are going to last for a while.
4. SEO Helps You Assess Your Website’s Performance
Of course, you’ll always be able to see how well your website is doing just by comparing profits from different time periods, but that’s just the bare minimum of what you can do. Data is what makes the modern web so dynamic and flexible, and you need to keep up with the data game if you want your website to stay relevant. Investing in SEO will automatically result in much better data analysis for your website, leading to more clarity as to what users expect from your website and how they prefer to use it.
5. SEO Will Improve More than Just Your Content
It’s easy to assume that SEO is just about putting the right keywords into the right places, but it’s a lot more than that. Doing high-quality SEO in 2019 means putting a lot of effort into improving all aspects of your website’s performance, including user experience (UX). UX is already very important today, and it is highly unlikely to become irrelevant any time soon. The sheer amount of resources on the web makes it easy to get lost in the mix of standard design patterns. That is why your website needs a unique “face” to help it stand out from the crowd, and SEO offers you a very helpful perspective on improving the UX and design of your website.
6. Local Optimization can be Extremely Helpful
Depending on what kind of business you run, local optimization may not be crucial. However, it is always nice to have local users and potential customers drawn to you, even if you’re just offering services online. If you run a restaurant, a hotel, or a small shop, local optimization is one of the first things you should do because it will instantly make your establishment visible and accessible to local search engine users. Doing as little as listing your business on Google My Business can result in noticeable improvements in a very short period of time, so there’s really no reason for you to neglect local optimization for your website.
7. There are Lots of New Opportunities on the Web
In a world where terabytes of information are available at one’s fingertips, laying low and hoping that your SERP ranking is somehow going to go up on its own is no longer an option. Search engines are getting smarter by the day, and you need SEO to show the search algorithms that your website really is what users need. As you invest in SEO, you’ll see how your website changes and grows in many ways, and these transformations will bring in a larger audience. Needless to say, growing internet exposure for your business is one of the best things you can do to ensure long-term prosperity as well as opportunities for