SEO (Search Engine Optimization) is an important tool for any business wanting to promote its website.
(Newswire.net — July 4, 2019) — The majority of website owners are always on the lookout for ways to improve their site’s SEO ranking with many looking to SEO agencies for help. Higher rankings means a better chance of showing up in the first page of a Google web search, which in turn gives a higher likelihood of your website getting visitors and converting them. If you are looking to improve your SEO yourself, here are a few tips to keep in mind:
1. Speed Up Your Pages
In today’s age, speed defines the winner. Gone are the days when internet users were comfortable with waiting for five minutes for a webpage to load up. These days, if your site takes longer than three seconds to load, there is a 40% chance that visitors will leave and an 80% chance that they will never return. Of course, this negatively affects your SEO ranking and reduces the chances that other people will see your page when they search for a particular topic or key phrase.
To speed up your webpage, consider eliminating any elements that you may not need on the page, which slow it down. Widgets used in the sidebar must have uses, and any plugins which may have been previously installed and then become redundant should be removed. Image size should be as light as possible and the page’s code should be clean and easily readable.
2. Choose and Use Good Keywords
When creating content on your page, it is essential to tie them to readable and meaningful keywords that internet users are actually looking for. This ensures that your posts pop up in response to searches, instead of lying dormant in the bottom drawer of the internet. After choosing the keywords you will use, you will need to place them in different parts of the page where they are likely to have the best effect. Keywords are best placed not just in the post, but also in page URLs, page headers, page titles and in the names and alt-tags of images used.
3. Create Exceptional Content
Using good keywords means users who search for them will likely find your page, but the quality of your content is what will keep them there. Ensure that all posts are well written and are meaningful for the reader in a way that answers the question they were searching for. If your content is well written and put together, the visitor will consider reading another post, sharing that post with someone else, or even subscribing to your site for further updates.
4. Use Internal Links
When you create meaningful content, that content can get lost if nobody ever sees it. The best way to ensure that your content stays relevant is to link more recent posts to older posts within your site, so that different pages in your site link to each other in a nice and useful way which Google can recognize and therefore boost. It is important to note that you should make sure that the links make sense (logical), that there isn’t an excessive amount of links and the older content is still relevant otherwise, this can have a negative effect on your SEO score.
5. Get A Pro To Do It For You
The tips above are just a little scratch on the surface of things you need to know, to make the best out of your SEO. You may be able to implement all these things by yourself, but it can get a bit daunting and confusing. In that case, your best bet is to hire a digital marketing agency that has experience with optimizing sites for SEO.