Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping – you name it.
These days, brands need to have a social media marketing strategy in place – but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content. Now, there’s a wide variety of tools which help users track mentions, monitor relevant conversations, stay in touch with their customers and much much more.
Listening to your audience is now crucial for any marketing business. This new infographic from Joint Views highlights some of the best social media monitoring tools to consider to maximize your social marketing process. 
This post was originally published on the Digital Information World blog