Vimeo has launched Vimeo Enterprise, a video communications solution designed for large organizations. Companies will be able to manage and share live and on-demand video content with teams or send video messages to customers from a single video platform.
Why we should care
Vimeo Enterprise offers a video communication tool for marketers and sales teams to connect with customers, along with a number of features to help businesses scale their video efforts. Users have access to video analytics and can build branded video content sites, called Vimeo Showcases, using live video content.
“Organizations of all sizes use video to engage employees and build customer loyalty, but we’ve seen that large companies have complex and specific requirements when managing video at scale,” said CEO Anjali Sud, Vimeo Enterprise adds “capabilities that give organizations full control and support to power their business with video.”
Marketers managing ABM initiatives could potentially use Vimeo Enterprise to build out their marketing efforts, answer questions, announc product updates and more via live video options.
More on the news
- Vimeo Enterprise is a separate membership level from Vimeo Business or Pro. Prices vary depending on
the company size and needs. - It comes with added single-sign-on security features and dedicated support, including onboarding services from Vimeo’s customer support team.
- Unilever, Deloitte
and Axalta are among the companies currently using the platform’s live video streaming features, said Vimeo.
About The Author
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.