Published Tuesday, Aug. 6, 2019, 12:26 pm
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Recently, “Monopolists”, an attorney SEO expert took the #1 ranking among SEO experts. The role this organization has played in helping law firms is significant, through advice that improves their search engine visibility with an organic approach.
In today’s digital era, SEO plays a massive role in how well a business does. The same principle applies to law firms, especially considering that the booming industries in today’s era, such as technology and digital marketing, rely heavily on digital media for almost all of their functions. However, while lawyers and other legal professionals are capable individuals, they oftentimes have difficulty understanding how to improve their visibility on search engines.
Today, we’re going to give you a few tips on how you can go about improving your law firm’s website by implementing some basic SEO principles. While we may not be at the same level of Monopolists, these tips could help make a difference.
PAGE HEADERS
The key to your rankings is your page headers as search engines use these headers to assess what the page is about and will assign them a certain value or ranking, which ultimately affects your visibility. Your page headers should be concise, yet descriptive, and must deliver a clear message to the reader. In addition to helping with your SEO, this will also help readership. If the headline is vague, then you run the risk of readers losing interest right away.
USE LAW FIRM AND LAW RELATED SEO KEYWORDS IN YOUR CONTENT
“Law Firm and Law-Related SEO Keywords” refer to the words that people type into the search bar if they were looking for an attorney or law firm. You would need to figure out what these keywords are based on the areas of expertise your firm specializes in, where you are located, the details of your team. This can be a difficult job and organizations handling attorney SEO, like Monopolists, put considerable time and effort into figuring these out.
Once you have your keywords, you need to incorporate them into the content of your law firm’s website. However, don’t go overboard and use these keywords repeatedly without need. It’s important that your website content look organic and natural (we’ll discuss that in more detail below).
WRITE BLOGS ABOUT TRENDING TOPICS
In addition to maintaining your law firm’s website, consider devoting a section to writing on trending topics. By writing on a trending topic, and also incorporating keywords relevant to the topic, you could boost your site’s visibility significantly. Search engines tend to push up links and pages especially if they have to do with a trending topic. That momentary boost might make a huge difference to your law firm’s business.
However, once you do decide to devote a section of your website to “blogging”, you need to ensure that you’re posting frequently. If not daily then weekly. If not weekly, then at least twice a month but no less than that. It’s understandable that an attorney’s workload may not give them enough time, but being regular with writing and posting also makes a huge difference to your site’s SEO ranking. Because of the amount of competition out there (there are A LOT of legal bloggers), it’s important that you be just as regular as them and post content.
So before you decide to take this step, work out if you’ll actually be able to devote time and energy to writing regularly and frequently, otherwise, it may just hurt your ranking more than anything.
ORGANIZE YOUR SITE AND MAKE IT PRESENTABLE
It’s very important that your site is always organized and presentable! Make sure no page has any irrelevant content and that the content is presented in a manner where it’s easy to read/view. The content should come off as organic and natural, as opposed to mechanical and monotonous. The easiest way to do this is to write quality content that is original and well thought out.
For your blogs, you can use a blog publication tool (WordPress being one of the most common) to organize all your posts in categories and sub-categories. One way you can divide your posts is categorizing them according to areas of law, and then sub-categorizing particular principles of that area of law. For example, your category would be “Banking Law” and your sub-categories could include “Prudential Regulations”, “State Bank Compliance”, and “Banking Courts”.
TAG YOUR BLOGS
You also have the option of tagging each of your posts. “Tags” are keyword phrases that you can find in a comma-separated list at the bottom of most blogs. These help tremendously with SEO rating as search engines pick up on these tags very easily. Make sure your tags have wide coverage but are relevant to the topic of your post.
INCREASE YOUR SOCIAL MEDIA PRESENCE
As much as you might hate it, there’s no denying that social media has the largest accessible market of any media platform. This is why it’s important that you increase your presence across different social media outlets such as Facebook, Twitter, Instagram, and LinkedIn.
Create social media accounts for your law firm and try to build a network of your employees through these law firm accounts. This will give a certain sense of legitimacy when people visit your law firm’s page.
You can further grow your network by getting involved in discussions and having an active social media account. The more content you post, the more your visibility will be, attracting new followers and, ultimately, new business.
LINK YOUR SITE’S PAGES TO ONE ANOTHER
The more links (which redirect to another page of your site or blog) you have running through your site and blog, the more the search engine will believe that you have an in-depth authority of the content. It will also help readers search for more detailed information across your site, which means they spend more time on your site viewing your content.
While the above may help a good bit, it is nowhere near the detail that a professional attorney SEO expert could offer. These experts are conversant with the business practices of law firms and would be able to approach optimization in a thorough and skilled manner. This ultimately means your visibility across search engines increases, and you end up attracting more business in the process.
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25.
The book, with additional reporting by Zach Pereles, Scott Ratcliffe and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.
