FashionUnited
publishes a series of interviews dedicated to the most requested
professionals in the fashion industry, both by brands and by companies
active in fashion and luxury e-commerce. We decided to hear from fashion
and e-commerce companies to understand the most popular roles, how much
these positions earn, what the best training paths are and attitudes
required to make a career in fashion and luxury. We recently interviewed
Riccardo Maria Monti, executive director of Triboo, a company with
headquarters in Milan.
In which market segment does Triboo operate?
Triboo is a group active in the e-commerce and digital advertising
sector, listed on the Mta market of the Italian Stock Exchange. We have in
our portfolio leading brands in the world of Italian and international
fashion and luxury, with a strong propensity to export. We are a digital
transformation factory and we support our clients in the creation and
management of their digital activities all over the world. In detail,
thanks to our 500 professionals, the quality of services and the
international network, we are a “one-stop solution” able to promote the
digital transformation of companies with an integrated offer of services of
digital consulting, digital marketing, digital integration and development,
e-commerce management, content development, audience and monetization and
training.
What are the job profiles you are currently looking for and what will
be the most popular in the coming months?
We are looking for technical leaders, developers, digital marketing
specialists, focused on the areas of email marketing, SEO optimization (ie
Search engine optimization and Sem), search engine marketing. We also focus
on digital consultants.
What do these professions do and how much can they aspire to earn?
The technical leaders are the coordinators of a group of back and front
end developers who perform development functions for our customers. They
are always senior profiles with at least 6 or 7 years of experience. I can
aspire to an annual gross salary of between 35,000 and 42,000 euros. Both
back and front end developers with profiles ranging from junior to senior
have salaries commensurate with their experience. The junior figures start
with professional apprenticeship contracts lasting 36 months where training
is expected and growth, over three years, also economic. Other profiles
start from an annual gross salary of 26,000 euros to reach 38,000 euros.
The digital marketing specialists focused on the areas of email marketing,
Seo and Sem optimization and other areas of digital, can have salaries
ranging from 23,000 to 30,000 euros. Finally, the digital consultants, who
are profiles with experience in the digital world gained in large
consulting companies, have salaries between 35,000 and 45,000 euros.
What kind of training do these professionals have behind them and what
skills are required of them?
All the profiles mentioned above have a degree in science/computer
science and often specialize in certain programming languages or use of
technology platforms, such as, for example, Php and Magento. The knowledge
of the English language, in a globalized world and in strong digital
growth, is certainly an essential requirement to work in a reality like
ours. The digital language today, in fact, is developed in a specific
language: English.
Have you encountered or are you encountering difficulties in finding
professional figures suited to your needs?
Unfortunately, as far as computer scientists and developers are
concerned, there is a big gap today. In Italy there is, in fact, every year
an unanswered request of more than four thousand computer engineers, in
front of an offer of a few hundred students who graduate. Despite the fact
that enrollment in the computer faculties is increasing (+11% in 2018
compared to 2017), there is a high percentage of abandonment of these
educational paths.
What are the right characteristics and aptitudes to work in an
environment like yours?
Triboo is a very young and fresh company, constantly growing and
expanding. We certainly need people motivated by a strong interest in
innovation and the process of digitizing companies. When we look at
candidates, we want to see flexibility, proactivity, initiative and a
willingness to learn.
The original version of this interview was published on May 2, 2019, on
FashionUnited Italy. The text has been translated and slightly abbreviated
for an international audience.
Photo: Riccardo Maria Monti, executive director of Triboo, from the Triboo
press office