Most enterprise-size companies need end-to-end SEO platforms that can research, provide insights, recommend and optimize SEO strategy at scale, for multiple geographies and multiple product lines. It can be a complex exercise, with a high degree of data and insight required. We give you the lowdown on 6 SEO platforms that really stack up!
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Most enterprise-size companies need end-to-end SEO platforms that can research, provide insights, recommend and optimize SEO strategy at scale, for multiple geographies and multiple product lines. It can be a complex exercise, with a high degree of data and insight required.
Martech Advisor evaluated several trending SEO Platforms that provide complete, centralized SEO management for enterprise marketing companies. Here we share 6 of our top picks of SEO platforms that serve the complex needs of global enterprises:
1. BrightEdge:
BrighEdge helps plan and optimize campaigns based on a comprehensive analysis of SEO efforts. In addition, it has a strong ability to measure how your content is performing. Powered by a big-data analysis engine, users can measure content engagement throughout the web, across all digital channels (search, social and mobile), in real-time. It offers a strong suite of cutting-edge content marketing solutions such as ContentIQ, Data Cube, Hyper-Local, Intent Signal and Share of Voice that help you deliver splendid content for tangible business results like traffic, revenue, and engagement.
The StoryBuilder feature has intuitive charts and dashboards to measures and manage website content performance.
BrightEdge gives you in-depth competitor analysis, keyword analysis, page insights, and information to inbound links which drive search rankings using their Page Reporting, Site Reporting and Keyword Reporting tools.
The Recommendations and Opportunity Forecasting tools for SEO enhancement and building business use cases with forward-looking reports are useful too.
2 .Conductor:
Searchlight gives you loads of information and insights on keywords, search queries, and content that is ranking/performing well.
The Audience Intent Explorer allows you to ideate with your content and analyze the most in-demand content. Their user-friendly interface helps you evaluate competition, success, and opportunity.
Content Mapping enables marketers to create content based on persona, product line, role or business unit.
The SEO Rank Checker feature helps you track top-level metrics (like moving to the first page, no longer ranking, moved in/out of top three positions and so on). It will also suggest easy changes to improve your page rankings.
Visibility Performance delivers aggregate keyword reporting plus plenty of ways to drill down into information for specific keywords. It helps you understand the keywords ecosystem and allow you to build comprehensive keyword categories which can be evaluated for performance at each location.
3. Linkedex’s strength is its powerful link-building tools. Moreover, it is a collaborative solution where you can assign, check-off and communicate about different SEO tasks from a dashboard.
Visibility Analytics helps you get insightful information on keyword data and page rankings.
Ranking Intelligence gives you accurate, scalable and flexible rank tracking.
Use SEO Forecasting to prioritize opportunities and make informed investments on SEO that could deliver for your business.
Content Strategy lets you plan and optimize for popular content.
Crawl Analytics will determine what is hindering your performance and how well your competition is doing, and the SEO Alerting feature notifies you about significant changes in rankings.
4. RankAbove: is a scalable end-to-end SEO solution that can be localized to any language. It provides real-time data and recommendations on page issues and website performance. Proprietary website indexing gives rich insights on the busiest web pages, backlinks, internal links, and keywords.
On-Page Optimization pinpoints page-by-page and global site structure issues by assigning scores to each page and suggesting ways to improve internal link structure.
Keyword Management helps you assess the potential of each keyword against top websites and its current ranking in the keyword group. It discovers and identify relevant keywords, review past performance of keywords’ search and suggests actions for specific keywords.
Backlink Analysis allows you to track link building activities, build better links, and identify harmful links that may impact rankings.
5. seoClarity: powered by Clarity Grid, an AI-driven SEO technology stack gives you quick, intelligent and actionable insights. It is a complete and robust tool that helps track and analyze rankings, search, website compatibility, teamwork notes, keywords, and paid search. The core package contains Clarity Audit, Research Grid, Voice Search Optimization and Dynamic Keyword Portfolio tools.
Rank Intelligence provides advanced, real-time exploration of ranking data.
Research Grid provides interactive and dynamic research to analyze the performance of content.
Local Clarity function enables you to take advantage of local keywords if you segment business by location.
Keyword Clarity evaluates the domain pages with highest SEO gains in real time.
Link Clarity alerts for broken links, changes in page rank for connected domains and which pages need inbound links.
Content Optimization Lifecycle Management includes audience and intent discovery with analysis and ROI.
6. WebCEO: is an enterprise level digital platforms for digital agencies. It integrates 15 online SEO tools in one place (for keyword research, website audits and analysis, link building, in-depth social media metrics and marketing analytics).
WebCEO’s tool for Site Audit include:
Keyword Research for insightful suggestions (uses your Google Search Console too) on profitable keywords and keywords from competing sites.
Internal Link Optimization helps you structure your website using internal link text analysis and page authority analysis for pages ranked higher by search engines. Landing page analysis helps you improve landing page visibility.
Then there are tools like SEO Analysis, Sitemap Generation, and Technical Audit.
Tools for Link Building include:
BackLink Quality Check to research linking domains and your own pages that bring high link juice and report and clean up toxic backlinks.
Competitor Back Link Spy to understand competition and their link building strategy.
Chosen Link Watch to monitor important links.
Content Submission Tool provides niche directories, blog communities, search engines, websites, and directories.
Tools for Social Metrics like Social Engagement, Facebook Insights, and Web Buzz Monitoring track social activity backlinking, find insights on social networks; reports on FB network growth and monitors the brand reputation on news sites, blogs, and social media.
Rank Tracker, the marketing analytics tool, monitors all kinds of search engine rankings (global & local listings, desktop & mobile rankings; image, video, news etc.). The web analytics tool integrates Google Analytics data and traffic trends by Alexa. Competitor Metrics helps track and compare competitor performance to fine-tune your pages and outrank the competition. Google Web Search Analytics integrates Google Search Console for top queries and information on impressions and clicks to optimize pages for the best-performing keywords.
Phew! An exhaustive list of features and functionalities there! Now, if only you could have all six! What do you think? Like your own SEO platform better or got some feedback on one of these six? Share it with us! Tweet at @martechadvisor or comment on LinkedIn @martech-advisor!