Social media has become an imperative part of our daily lives.
And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels.
Today 3.8 billion people or 45% of the global population use social media.
Below are some important statistics on the use of social media as of March, 2019.
As the use of social continues to skyrocket, so does the number of brands that use social media to get their voices heard in front of customers.
Before we move ahead and see what are some of the tools which can help you to grow your blog, let us look at a few stats.
However, we’re not all packed into a single social network. This is why businesses are segregating their attention. Remember that your audience is spread across multiple platforms.
This is the reason why businesses are splitting their focus across an ocean of social networks to keep in touch with prospects and fans.
Companies have been developing 3rd party tools and apps to assist marketers attune themselves to the challenge of engagement.
While the best social media scheduling and management tools are always changing depending on the social landscape, there are some evergreen tools that will dominate your social strategy.
Here goes the list………..
Buffer is one of the hottest scheduling tools that allows you to schedule posts across a range of social platforms. There are two options: either publish the same post on all platforms or tailor each post based on the type of platform.
Furthermore, you can use the Buffer Chrome extension to add your favorite piece of content to the Buffer queue. This results in a bit of creativity and fun to the entire process of aggregating content and sharing it. You don’t have to build a strategy on what you want to build in advance. Even then, your posts will be shared on the best times. The tool also gives you the freedom of tracking links to find out the most popular content among your readers.
Pricing: $15 a month
Sometimes when you sit down to create stellar content, you’re on fire. And at other times, it’s like pulling teeth and you’re simply thankful to have met a deadline. You cannot always guarantee success but a tool like Buzzsumo increases the odds.
Using Buzzsumo, you can find the most shared content on social media. Also, enter your own or your competitor’s domain and find what’s been socially shared. You can also use it to find the best performing keywords and trending topics which your audience might be interested in.
And if you have some funds to splash, get Buzzsumo Pro as it is a fantastic resource for competitor research.
Pricing: $99 per month
Building relationships involve identifying people who are creating relevant content and sharing it. When the same group of people notices you sharing their content, there are high chances that they’ll share yours too. The tool aggregates all the websites and blogs you follow into one place. It’s a terrific option to subscribing a whole lot of emails or checking every blog for new updates.
Within Feedly, you can use collections to organize all of the websites and blogs you follow. For instance, in your social media collection, you can follow some of the leading blogs and influencers who you know come up with terrific content.
You can log in to the software on a daily basis to check the latest articles from all your sources. Based on how the site or blog is set up, you can either read the entire post on the tool or just a part of it.
This helps you curate the best articles and share with your audience.
Pricing: $5 a month
Agorapulse is one of the best social media marketing tools on the internet.
The dashboard is pretty straightforward and simple. Switching through all your accounts is a cakewalk as they are clearly listed on the left-hand side. The entire features like inbox, publishing, monitoring and social media are located at the top of the dashboard and can be easily accessed.
One of the best features is the social media inbox since it makes it easy to check all your social media updates that require attention. It works similar to an email account.
In addition, Agorapulse also has a monitoring feature by the help of which you can see how many shares and mentions you have got across all your social media platforms. You can search for certain keywords on Twitter and monitor hashtags on Instagram.
Apart from this, Agorapulse has analytics feature too. With the help of this feature, you can see your audience engagement and important metrics. Also, with its CRM feature, you can find out who your most loyal fans and followers are. If you have a large number of followers, you can categorize them in custom tags as prospects, influencers and followers.
Price – $89 a month
The year 2018 saw a humungous growth and change in the ever-changing digital landscape. There was a massive shift from traditional content to video, which is only going to get bigger in the coming years.
Thankfully, the era of scheduling a social media campaign across each platform now things of the past. Sprout Social, an all-in-on social media management tool provides publishing, analytics, engagement, and team collaboration tools.
Instead of working and updating with each profile individually on your website, you can use the software as a one-stop location where you can manage everything linked with your social media marketing, which includes content curation, publishing, scheduling and much more.
The ultimate goal of the tool is to make it easy to manage your social profiles and find out which marketing actions you take are effective.
Pricing- $99 a month
Summing Up
There are a lot of outstanding tools out there, with new ones popping up time and again.
The key lies in discovering tools that ease your marketing efforts, and investing the time in getting to know them.
What are some of the social media marketing tools you’ve been using and how has been your experience with them?
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