Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on LinkedIn marketing tips. He says that this article is intended for newbies in social media marketing who need to learn essential LinkedIn marketing strategies. He says that many are initially frustrated when using this platform, especially now that so many professional marketers (and thus, competitors) are already using it. Marko mentions that he himself took weeks to master the art of marketing on LinkedIn. Therefore, his own competitors initially left him behind by a great margin.
Marko asserts that it shouldn’t be that way. He says that business owners do not actually need to take years to be proficient in using LinkedIn. To demonstrate his point, he shares with them his knowledge about marketing through LinkedIn. His post provides important LinkedIn marketing tips that they can use to start marketing effectively on the platform in just a couple of minutes instead of weeks.
Marko starts with the first thing that LinkedIn beginners are required to do to reach more followers on this platform. That is, completing the company page’s information, which brings a lot of benefits to companies so it should never be ignored. Aside from that, a properly-filled company page increases online brand credibility. Marko also adds that creating company pages will give businesses a higher chance to be found on search engines because search engines crawl company pages.
The next tip in Marko’s list is to maximize the benefits of the company page. He notes that it is expected that the company page will contain all the details they need, like the website URL, the type of company, its size, its location, and its industry. In addition, Marko urges LinkedIn users to liven up a company page with a logo and cover photo since it will appear on their employees’ profiles and searches. He says that using the best photos will be a great advantage.
“Another Linkedin marketing strategy to improve people’s engagement is to post content on the company page. Posting content is important for brand awareness. But there are still other benefits of posting content,” Marko asserts. He notes that getting engagement is important since it can improve the audience’s loyalty to the brand, for example.
“When posting content, ensure that it’s relevant to the business,” Marko states. He advises business owners to avoid posting anything just to have a post. Instead, Marko suggests sharing company news and articles, and thought leadership write-ups. He also says it is possible to ask people to weigh in on trending topics. He suggests creating effective content too by using an interesting caption, compelling photo, and appropriate hashtags. By putting an interesting caption and image on a post’s preview, audiences may be intrigued into checking the content. Another thing that Marko asserts is that content with an attractive image gets more engagement. Thus, it pays to use only the best images for posts.
Marko goes on to say that no matter how great the content is, it won’t be effective if business owners do not post strategically or regularly. Doing that will increase the brand’s visibility on the Internet. That said, content should also be posted at the right time. If not, there’s a high chance that even great content will be ignored. Marko also advises marketing beginners that if they can’t spend a lot of time on LinkedIn, it is advisable to use marketing tools like Hootsuite, Buffer, and Sprout Social that can help the company page stay active without manual oversight.
Finally, Marko urges business owners to find their target audience and not wait for that audience to find them. He tells business owners that they should find a way to help the target audience see their company page. Marko says that there are many tools on LinkedIn that can help them do this and business owners only need to look around the platform to find them. For example, they can increase the exposure and engagement of their company page by using promoted content.
Marko and his company IM Consultant Services have been helping online businesses for years. The firm offers consultations to business owners and marketers that help them to better grow their businesses and reach a better return on marketing investment. Aside from that, Marko offers a wide range of instructional posts on his blog on topics that range from marketing opportunities to creating YouTube videos for brand promotion. He mentions that helping business owners grow their businesses is his passion. Marko has years of experience in this task and is admired as an expert in his field.
Marko encourages online business owners to read through his blogs to improve their marketing. He says that those who require more information on LinkedIn and how to use it to make a stronger brand campaign can read his latest post. Marko has helped many clients create their websites, set up their marketing campaigns for different social media sites, and improve their search engine optimization (SEO). His blog posts are therefore rooted in years of practical marketing experience. Those interested in learning more can either visit his website or get in touch with Marko through email or phone. He and his team offer consultations to business owners in need of marketing and branding assistance.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
[email protected]
PO Box 62451
Cincinnati, OH 45262