Overview:
Are you passionate about your craft of building brands through digital media? Join Queens University in the role of Assistant Director of Digital Media and contribute to its inspiring mission AND work with a top-notch team. This full-time role is charged with building Queens’ brand via the internet and other forms of digital media. The position is responsible for creating and managing compelling digital content across media channels such as queens.edu, mobile, email campaigns, third party partners and social media. Using a blend of content development, project management and data analysis and reporting skills, s/he manages the day-to-day operations of Queens’ website and email marketing while providing support for other channels. The successful candidate will be a high-energy professional who can happily manage multiple projects and loves the sense of accomplishment that comes with meeting and beating deadlines while working across functions. Queens’ Assistant Director of Digital Media will have their pulse on emerging technologies and practices to help take Queens’ digital presence to the next level. This position is exempt from provisions of the Fair Labor Standards Act (FLSA) and is not eligible to earn overtime pay for hours worked above 40 in a single workweek.
Essential duties and responsibilities include:
General
• Work with colleagues in marketing and across the university to improve web strategy in alignment with Queens’ strategic plan.
• Take the lead on developing and executing effective digital communication strategies across the queens.edu (website and mobile) and email channels.
• Take the lead on analyzing and reporting on analytics related to landing pages and paid advertising campaigns.
• Assist and support teammates in executing digital media strategies across online advertising, social media and video.
• Integrate digital media marketing plans with master marketing calendar.
• Create and produce a steady stream of brand-aligned, high-impact visual and written content for queens.edu and other digital media channels.
• Work with creative services to ensure appropriate digital media assets are created for all marketing campaigns.
• Deploy content across various digital media channels, sometimes playing the lead role and sometimes in a supporting role.
• Collaborate with partners in Information Technology Services (ITS) to manage yearly Internet development budget for hosting, development, support and new digital media projects and/or enhancements.
Website
• Manage day-to-day operation of queens.edu, including templates, responsive design, dynamic content and text/graphical elements.
• Manage a queue of projects of varying scope and complexity, serving as first point of contact for incoming website requests.
• Understand and apply content strategy to drive search engine optimization (SEO) to improve organic placement of Queens.edu in search engines.
• Apply discipline in analytics and traffic measurement that enables continuous improvement and conversion gains.
• Work with marketing teammates and internal clients to identify key performance indicators (KPI) and then monitor conversion funnels.
• Troubleshoot content management system, provide first-level technical support and help departments update their web presence as appropriate.
• Communicate project status with internal clients and marketing teammates.
• Collaborate with partners in ITS to improve system integration, forms, data standardization and all other technological issues.
• Collaborate with partners in ITS to create comprehensive online form strategy to standardize data collection, storage, security and reporting.
• Collaborate with partners in ITS to develop new page types for consistency and usefulness as needed.
• Adhere to online style guide to support university branding initiatives.
• Create photo galleries, animation and embed video as needed.
• Conduct one-on-one and group training sessions to help campus clients maintain and better utilize Queens.edu.
• Support the execution of the university’s paid search, display, behavioral targeted and programmatic strategies by providing regular reports and analytics.
Email
• Lead the development and maintenance of email campaign best practices for the university.
• Develop and execute umbrella email marketing strategy to streamline, standardize and improve outbound email marketing campaigns across university functions that target different university audiences.
• Provide email marketing support – including HTML creation – for university clients, including advancement, admissions, graduate programs, etc.
• Apply discipline in analytics and traffic measurement that enables continuous improvement and conversion gains.
Social and video
• Assist in content development and maintenance of university Facebook, Instagram, LinkedIn, Twitter and YouTube.
Non-essential duties
• Other duties and special projects may be assigned to meet department and university needs.
Experience, knowledge and skills required:
• 5+ years of experience producing and managing high-impact web content, directly relevant experience in an agency, business or organization that required managing significant web projects can offset years of professional experience.
• Working knowledge of various web content management systems, combined with a demonstrated ability to learn new systems. Knowledge of OmniUpdate a plus.
• Proficiency with common internet technologies including XSLT, HTML/HTML5, CSS, JavaScript.
• Experience creating HTML emails.
• Familiarity with ASP, XML, JQuery, Quicktime, PHP, .net and relational databases.
• Proficient in Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, Flash, Fireworks, etc.) and Microsoft Office.
• Strong writing and story-telling skills.
• Familiarity with project documentation protocols for project timelines, purpose and objectives, business requirements, technical specifications and request for proposals.
• Demonstrated ability to apply best practices in content strategy to positively affect SEO.
• Demonstrated analytical skills, ability to interpret data and use it to drive actionable recommendations.
• Experience using media management/site analytics tools such as: Google Analytics, WebTrends, Adobe Digital Marketing Suite, Omniture, HitWise, Quantcast.
• Demonstrated experience working with social media at an organizational level.
• Ability to successfully multi-task many projects of various sizes and priorities simultaneously.
• Solid knowledge of the project management lifecycle, including experience leading all phases (initiation, planning, execution, closure, evaluation).
• Excellent interpersonal, communication (both oral and written) and customer service skills that translate to all levels of the organization, including both functional and technical colleagues.
• Strong follow-up and follow-through skills with proven ability to deliver projects on time.
• High level of initiative and the ability work independently. Ideal candidates will demonstrate history of taking ownership while going beyond assigned tasks to deliver excellent results.
• Outgoing personality and collaborative spirit required to build and maintain positive working relationships with multiple departments, personalities and vendors.
• Bachelor’s degree (or equivalent combination of education and experience) in related field.
Physical requirements (with or without reasonable accommodation):
• Visual abilities – read reports, create presentations and use a computer system, 75-100% of the time.
• Hearing – hear well enough to communicate with co-workers, vendors and students, 75-100% of the time.
• Dexterity, grasping, feeling – write, type and use the telephone, copier and computer systems, 75-100% of the time.
• Mobility – open files and operate office machines, move between departments and attend meetings across campus, 75-100% of the time.
• Talking – frequently convey detailed or important instructions and ideas accurately, loudly or quickly, 75-100% of the time.
• Lifting, pulling, pushing – exert up to 30 pounds for force occasionally and/or up-to 20 pounds of force frequently and/or up-to 10 pounds of force constantly to move objects, 50-74% of the time.
• Cognitive/emotional – ability to critically think and concentrate. Must be able to respond quickly to changes in conditions, 75-100% of the time.
Work conditions:
• Work in office environment, involving contact with faculty, staff, students, service providers and vendors.
• Work has deadlines, multiple interruptions, high volume and may be stressful at times.
The above description is not intended to be an all-inclusive list of the duties and responsibilities of this positions, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended to describe the general nature of this position.