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Digital Marketing is on High Demand
By 2020, it is estimated that there will be 180000 jobs in the digital marketing industry in Pune alone. Demand for digital marketing services is at an all time highest boom and the best thing for the job seekers is demand is greater than supply. The greatest obstacle to meeting this demand for digital marketing services is the skills gap between the expected supply and demand of digital marketing professionals. Consumers are using multiple devices to surf the Internet. It is no wonder that digital marketing consultancies are rising to the top of the digital marketing ecosystem. Businesses want to apply fresh strategies that yield real results in sales/conversions and brand promotions..
Why demand for digital marketing?
Digital marketing services are high in demand by competitive B2B and B2C businesses. There are a multitude of reasons why the demand for digital marketing is so great, but here are some of the main ones.
1) Digital marketing requires experience and technical skills
Before web 2.0, marketing was relatively straightforward and upfronted. Printed brochures, magazine advertising, television and direct mail were effective ways to increase brand awareness, promotions and conversions. In-house staff can be trained in marketing to consumers; there were very less channels of marketing as compared to today. The explosion of social media, fast speed broadband and Internet traffic via mobile devices has changed the approach to marketing completely. In order to reach consumers, marketers have to use cross-device and multi-channel digital marketing. Areas of digital marketing specialization renders many in-house staff useless. Employees could not keep up with the specialized skill sets required to market
effectively. The demand for digital marketing expertise and specialization is a direct result of consumer behaviors online.-
2) Globalization/localization creates fierce competition.
For the first time in history, smaller companies could compete with titans online. The Internet is an equalizer. In an age where businesses can run 24/7 365 days a year on the Internet, everyone is trying to maximize profits. Globalization and localization makes the competition fierce for every size of business. Demand for digital marketing services is growing to adjust to a global customer base and increased competition.
3) Digital marketing agencies specialize in every size and niche
Businesses large and small are beginning to see the financial benefits of digital marketing. In the last decade, small business attitudes towards hiring digital marketing services are changing. Digital marketing agencies that specialize in small business clients are becoming popular as businesses move away from Yellow Page ads and offline listings. Digital marketing service fees can be customized for smaller sized businesses.
4) Digital marketing agencies can justify marketing spend
Digital marketing agencies use metrics and reports to measure the performance of their digital marketing strategy. This is helpful for CMOs to negotiate with the CFO in allowing for larger digital marketing budgets.
5) Digital marketing is evolving
A company may hire digital marketing services for a year and realize they no longer need that service. The digital landscape is unpredictable and demand for different skill- sets fuels the growth of more digital marketing services. Furthermore, hiring digital marketing experts alleviates the stress in adapting to new trends.
6) Outsourcing digital marketing is cost efficient
Digital marketing services can help companies reach their marketing goals and allow in- house staff to do other things. Hiring digital marketing services allows companies to save time in training their own staff and the stress of keeping up to pace with changes in the digital space. After all, running a business efficiently and well is the main concern of every senior executive. The same way learning digital marketing is important in order to grow in the digital generation whether it’s an individual or an organization. There are so many institutions that offers you to learn digital marketing and The Digital Sandbox (TDSB) is one of the best institutes that provides digital marketing course in pune. The Digital Sandbox (TDSB) is powered by Hitech institute this institute allows you to put your first in the digital marketing industry.and offers you unlimited opportunities to grow in job or business whatever you choose.
Learn Digital Marketing From The Digital Sandbox Digital Marketing Institute in Pune
To know more about our digital marketing institute in pune please click here https://www.thedigitalsandbox.org