Your very first blog post is a very big deal.
For businesses, it’s their way of attracting more clients by creating content that resonates with your target audience.
For hobbyists, it’s their chance to of sharing to the world your thoughts and ideas about their topics of choice.
Either way, nothing validates your online identity more than a well-written blog post.
Therefore, you need to make the most of this opportunity by writing the best possible blog post. Assuming that you don’t have much experience in writing, you can always keep things simple by following the basic do’s and don’ts of writing a blog post for the very first time.
Do: Come up with a topic that your audience would like
The success of bloggers stems from the ability to determine what their audience wants to read. To reach their primary goals, bloggers must appeal to the need of their target readers for useful and relevant information. Doing so allows them to attract lots of visitors with the content they publish, resulting in increased conversion rates.
Therefore, you need to approach blogging deliberately. You can’t just pull a topic out of thin air and expect your audience to come in droves. You must find out what makes your readers ticks and what their wants and needs are.
That means research, research, and more research!
First, you need to come up with a reader persona that you will target for your post and the succeeding ones. The persona you will develop will embody your demographic such as age, gender, hobbies, and others. Researching these factors will help you refine how you will write your post and what you will write about. From here, unearthing blog post ideas to write about will become much more convenient for you.
Don’t: Veer away from your branding and persona
Your brand is what defines you online. Your audience will associate all your online activity with the brand you’ve developed. Part of your brand is the persona you project from the blog posts you will write.
The best blogs exhibit unique voices that set them apart from the rest. The Onion is popular for its tongue-in-cheek humor veiled in satire. Lifehacker is famous for producing informative blog content geared towards readers who want to find ways to simplify their lives.
The brand and persona these sites exude help bloggers develop consistency in their writing. By observing their persona on all the posts they write at all times, they allow readers to create a level of expectation every time you publish a post. By meeting their expectations with every post you write, you can develop a sustainable stream of blog traffic over a period.
Therefore, it is crucial that you develop a writing voice that resonates with your readers and then sticking with it. You need to play your brand and persona across all your blog posts, starting with the very first post you’ll be writing.
Do: Edit before publishing
Before hitting the “Publish” button, you need to make sure that there are no grammar mistakes and errors in your writing. Your command of the language is crucial if you want to send the right message to your readers.
A post that’s filled with errors will cause readers to leave your blog and possibly not read another post from you. If you can’t write correctly, then why should your audience read your posts?
Double-checking your post and reading it again can do wonders for your edits. It’s best to take time between finishing the post and reading it for review. The time allows you to get your mind off from writing so you will have a fresh perspective on the post, which lets you spot errors easier.
If you’re not comfortable with your editing skills, then you could use tools like Grammarly and Hemingway Editor. Both will make recommendations on how to tighten your sentences and improve your blog post. Keep in mind, however, that these tools are meant to complement your editing process and not replace it entirely.
Don’t: Worry about word count
If you’re counting words when writing your post, then you’re blogging for the wrong reasons.
When writing, your focus should be communicating ideas as clearly as possible.
For SEO reasons, you want your post to be as long as possible. According to the latest studies, your post should be at least 1,890 words if you want to rank on top of Google Search.
However, if you can’t reach that many numbers of words, you don’t have to beat yourself up about it. Having lots of words doesn’t necessarily mean that it’s a great post.
What’s more important is that you can share everything that your readers need to know about the topic. By focusing on the quality of the post and not the number of words, you can engage your audience and keep them longing for more.
Do: Promote your post
Promoting your post is not part of the writing process. However, part of your job as a full-fledged blogger is to be a marketer as well.
Sharing your first blog post is your step towards reaching out to your online audience. After all, your post won’t promote itself. You need to proactive share your blog post to the right channels, so you show it to as many people interested in your topic as possible.
One of the best ways to promote your post online is to hop on Facebook and Twitter.
“If you have created high-quality content on your blog then social media is a great way to your blog to go viral.” said Scott Chow of The Blog Starter.
You can also submit your post on platforms that allow you to reach out to your audience more effectively. I have detailed the best sites where you can send your post for promotion in this article.
Don’t: Set unrealistic goals
Starting at the bottom and working your way up to where thousands of blogs are also vying for the attention of your readers will be a tumultuous journey. Therefore, you have to curb your expectations as a blogger. It is ideal to set the bar with attainable goals in mind instead of aiming for the moon.
Don’t get me wrong – reaching thousands of visitors for your blog post in a day is not impossible. However, like catching lightning in a jar, it’s more improbable than anything else. In fact, this problem is what plagues most bloggers. They set high goals that are difficult to achieve. As a result, they get discouraged once they realize that they can’t fulfill them and stop blogging altogether.
Therefore, it’s always better to follow a tried-and-true template that you can sustain for a long period. You don’t want to be one of those flash-in-the-pan bloggers who fizzle out as fast as they started.
Did I miss any other tips for first-time bloggers in preparation for their very first post? Chime in with your advice by commenting below!
Related blog posts and resources: