Today, anyone can create a blog easily. If you know how to install WordPress, you know how to create a blog. This might be the reason why there are over 500 million blogs on the internet, according to 99Firms.
But, when you start a blog, tons of loyal, interested readers don’t just fall into your lap. It takes hard work to attract readers to your blog. And once you attract some readers, you have to work to keep them around. So, it can be frustrating when it feels like the readers that were once your biggest fans, are no longer loving your blog posts.
How can you win readers back and increase engagement?
Here’s how to re-engage uninterested blog readers.
Create the Content They’re Craving
If your readers no longer seem interested in your blog, it might be because you’re not creating content that they like. This seems like an easy fix right? Just create more appealing blog posts!
But, how do you know what your website visitors find most interesting?
One easy way to find out what your readers like the most is by taking a look at which of your previous posts performed the best. Simply add Google Analytics to WordPress to find out what your most popular posts are.
For instance, if you find that one of your most popular posts was an in-depth guide to Pinterest marketing, it’s safe to assume your audience is really interested in that topic. So, write some more content about Pinterest to re-engage them.
You could also directly ask them what type of content they want to see from you with a survey.
When you start to create consistent content that your audience loves, they’ll be sure to check out your blog on a regular basis, share your posts, and interact in the comment section.
Offer a Content Upgrade
Aside from creating better blog posts, you can also offer your readers a little something extra like a content upgrade. A content upgrade (also known as a lead magnet) is basically a freebie that marketers offer to website visitors in exchange for their contact information.
Your content upgrade could be an ebook, PDF guide, checklist, template, resource list, printables—the list goes on. It’s basically an added bonus for your readers and it’s a great way to reignite their interest in your content.
You can present your content upgrade via an exit-intent popup like the one below that Matthew Barby created with OptinMonster.
Offering a content upgrade won’t only re-engage uninterested blog readers but it will also help you get more email subscribers.
Step up Your Email Marketing
Speaking of email subscribers, email marketing is one of the best ways to increase engagement on your blog and create more excitement around your posts.
With email marketing you can talk directly to your blog readers; you can send them an email announcing your latest blog post which will drive more traffic to your blog.
For example, check out this email from Food52. A visually-appealing email with a roundup of your latest blog posts will get your readers excited about your content and encourage them to visit your site.
You can easily create stunning emails like the one above using an email marketing service like MailChimp or Constant Contact.
If you’re sending emails through WordPress, use a plugin like WP Mail SMTP to make sure your emails make it to the inbox instead of the spam folder.
Add More Interest with Plugins
If you want to re-engage uninterested blog readers, you can also spruce up your website a bit. There are many WordPress plugins on the market that will not only help your blog look more appealing, but that will boost engagement with readers as well.
Some of the best WordPress plugins for bloggers include:
- Simple Share Buttons Adder – This plugin adds share buttons to all of your posts and pages. This makes it easy for users to share your blog posts on Facebook, Twitter, Pinterest, LinkedIn, and more.
- WPForms – With WPForms you can easily add online forms to your website such as simple contact forms as well as surveys and polls.
- Disqus – This plugin will make the comment section on your blog more fun for users. Features include upvotes, downvotes, threaded replies, rich-media supported comments, and more.
Run a Giveaway
Everyone loves contests and the chance to win a really cool prize, so what better way to stir up some excitement than running an online giveaway.
Running a successful giveaway can help you increase your website traffic, grow your email list, boost your social media following, and more.
You can use a giveaway plugin like RafflePress to easily create an awesome giveaway for your readers. With RafflePress you can build a giveaway landing page in no time with their drag and drop giveaway builder.
Plus, RafflePress offers verified bonus actions that give users extra entries for completing a specific task. For instance, users can get extra entries for visiting a certain page on your website or subscribing to your email list. These bonus actions will help you reach your giveaway goals.
So, if you want more engaged readers, run an online contest that encourages them to engage with your blog for the chance to win an awesome prize.
Over to You
If your blog readers have stopped checking in with you everyday and stopped commenting on your posts or sharing them, don’t worry. With these tips for how to re-engage uninterested blog readers, you can reignite their passion for your content. And doing so will lead to more website traffic, more email subscribers, and more engagement.
