As a savvy email marketer, you probably already know how important it is to send out personalized emails to your contacts.
But that’s not enough to convince them to make a purchase, check out your blog, or even sign up for a free trial.
Here’s the deal: to convert leads into paying customers, you need an effective way to monitor what they do after they interact with your email.
Ideally, you’d want to send them to a landing page or a personalized product page on your website. This is where your website takes over and guides the visitors through the rest of the customer journey.
Seems simple enough, right?
For many successful businesses, facilitating the flow of information between their email marketing and website (and vice versa) has become a crucial part of their cross-channel marketing strategy.
Considering that customers who shop on more than one channel have a 30% higher lifetime value, it’s easy to see why. It allows them to deliver unified customer experiences across multiple marketing channels.
Here are some of the best ways to develop an integrated email marketing and website strategy for your business: