Landing pages can make or break a website’s success.
It’s true, trust me and I’ll tell you why.
The first thing you see when you visit a website is its landing page.
Now tell me, what website would you rather visit? One that has horrible colors, videos that start on their own, complete with loud sounds, or a website that is targeted towards your needs, is subtle, and direct in its approach?
The answer is easy.
The average user will give you around 7-10 seconds of their attention before leaving your website. You only have a few seconds to capture their attention and to appeal to them.
Whether you’re looking to design a fresh website, or update your existing one, here are 5 websites with great landing pages.
Pipe Drive is another example of why minimalism is one of the best design methods for landing pages.
Media is an important tool that can be used to engage your audience, but if you use too much, you will overwhelm them and force them away.
Pipe Drive’s landing page features a mostly-white design, direct copy and a call to action right as you land on the page. Users are quickly engaged and encouraged to interact with the website.
Buddy Loan’s landing page doesn’t blow you away with its media.
So, why did we choose this one?
The answer is simple. They offer loans and the first thing you are greeted by is a loan calculator call to action. If you are looking for a loan, you want to know the hard facts about the loan, like its term, interest rate, and other applicable details.
All of the text on this website’s call to action is direct and is appealing to a person that is looking to get a loan.
3. Quora.com
Quora has come a long way since its launch. It is the defacto question and answer website on the Internet.
So, what makes Quora’s landing page one of the best? It’s simplicity and the way it appeals to the individual.
The majority of questions and answers you see on Quora are targeted and decided based on your past behavior on the Internet.
At the time of writing this, my front page is filled with history, marketing, and some region-specific content. If you check yours, the results will be completely different.
4. Airbnb.com
Airbnb has done a lot to break the hotel industry. Much like Uber, it found a way to reinvent an established industry.
The popular home-sharing service’s landing page is media-rich and designed to entice you to visit a new location.
A media-rich approach works really well for a company like Airbnb because they are driven by volume of rentals and one of the best ways to get people to try something new is to create a sense of curiosity and wonder.
5. Zendesk.com
Zendesk’s landing page excels because of its light-hearted and welcoming color scheme, mixed with its approachable and to-the-point call to action and copy.
How many times have you sworn off a company because of bad customer service?
Customer service is an important part of any company. Zendesk’s welcoming color scheme is relaxing and sets the perfect tone for a company that helps streamline support services for other businesses.