Halloween is nearly here – but if you’re still putting the final touches on your marketing tie-in campaign, Twitter’s provided some new data which may help guide your thinking.
Outlining the promotional opportunities of the event, Twitter’s UK arm has released this new infographic which looks at how interested UK Twitter users are in Halloween, along with key trends related to how they intend to participate.
And while the data is UK-specific, the insights may still provide some inspiration for those in other regions, raising key consumer questions around the event to consider.
