Mar 26, 2012
One of the most popular speakers from last
year’s Creative Freelancer Conference, Allen
Murabayashi, CEO of PhotoShelter, will be back this year (June 21-22 in
Boston — early bird deadline is this Friday, March 30!).
Allen joined me for a podcast interview to
preview his session, Building Your Prospect List: Quality vs.
Quantity.
In our interview, we talked about the
importance of qualifying prospects. Allen said:
You’re going to drive yourself crazy if
all you’re trying to do it gets tons of people through the door.
You have to simultaneously qualify your audience. For example, if
you’re Prada, and you’re selling shoes for $500, you’re not going
to go to a suburban mall where nobody has discretionary income—and
the most popular place there is Walmart.
You have to be very strategic in the way
you spend your time. I was talking to a wedding photographer, and
on their contact form, they say, “How excited are you to work with
us on a scale of 1-10?” They told me they didn’t respond to
anything where it’s less than an 8—as a pre-qualification
mechanism.
Listen to our 8-minute interview to hear
more.
Use your Big Ticket pass to catch this CFC
session – or sign up for CFC on its own. If you aren’t yet
registered for CFC, sign up here and take advantage of the combo
$100 discount: $50 early bird before Mar 30th + $50 Marketing
Mentor discount with promo code “CMM12”