Jun 29, 2011
Ann Siegle, President of Tria Marketing (http://www.triadesignfirm.com/) in
Lansing, MI. has recently separated from her partners to
embark on her own. She’s enjoying the transition, and in this
interview, she shares with us the new vision she has for her
business—and how she’s using marketing to make it a reality.
With a target market of entrepreneurs and associations, Ann
began focusing on thought leadership capabilities. As a direct
result, she has gained visibility in the right places, and is
getting proposals and projects.
Her speaking topic is 5-minute marketing. I found it interesting
because it isn’t necessarily about design or web development. I
asked her how that broad-ranging topic works to her
advantage.
She said:
I think that entrepreneurs are looking for bigger picture. When
they look to us for our credibility, they don’t think, “I need a
graphic designer,” they think, “I need help with marketing.”
Stepping outside and taking a look at a very common problem, and
directing something to that problem gets your foot in the door.
Then you can sit down and have a conversation with them. Their
needs are going to be unique … one client might need a revamp of
the stationary system and collateral materials, another might need
a digital strategy, another might need a social media management
strategy. The nice thing about the speaking engagement is that is
speaks to them at a very broad level about something they all have
in common.
Ann also shares how Google AdWords and SEO are working for her
website—and exactly how she’s making her website more search engine
friendly.
Listen here.
What is your thought leadership topic?