LinkedIn, coined “the social network for the working world,” says that video is the fastest-growing format on its platform alongside written and shareable content. With that being said, LinkedIn believes the time has come to take the next step in video.
Earlier this month, LinkedIn debuted its new video broadcasting service – LinkedIn Live. Similar to how brands use live streaming via Facebook, Instagram, YouTube and Twitter, LinkedIn Live will focus on streaming things like Q&As, events, conferences, business calls, awards ceremonies, product announcements, and more. What sets LinkedIn Live apart from its competitors is the ability to broadcast real-time video to select groups, or to the LinkedIn world at large.
In coming weeks, LinkedIn will post a contact form for its users who want to start to leverage the feature. However, it’s not entirely clear when, or even if, the platform will allow every user to create LinkedIn Live videos.
If you have questions about how LinkedIn Live could benefit your brand, contact the Social Media Marketing experts at MoreVisibility.