What follows are our 10 most popular articles for October 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones.
13 Free Courses on Social Media Marketing
Building a successful social media marketing strategy for your business takes careful planning, and a lot of trial and error. Get help developing your social media strategy and skills by enrolling in free online courses from educators and practitioners. Read Article…
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26 Chrome Extensions for Productivity
Looking for an easy way to supercharge your workflow? Keep productivity tools close at hand by loading your Chrome browser with useful extensions. Here is a list of extensions for productivity from Google’s Chrome Web Store. Read Article…
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5 Content Marketing Ideas for November 2017
From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in November 2017. Read Article…
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SEO: How to Improve Site-specific Ranking Factors
A client recently attended a webinar where a presenter provided a list of the top search engine ranking factors. The client wanted me to confirm the list, or provide my own. I replied that I don’t waste time on preparing such generic lists.. Read Article…
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SEO Fire Drill: ‘Traffic is Down!’
Organic search traffic often drives significant revenue for ecommerce sites. As a result, it is prone to fire drills around performance. Here’s how to determine when there’s a critical problem to solve. The alarm rings out: “Traffic is down!” Read Article…
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18 Free Podcasts for Entrepreneurs
Some of the best resources available to entrepreneurs come in the form of podcasts. Through monthly, weekly, and even daily shows, listeners can learn from the expertise and experiences of serial entrepreneurs and innovative thinkers. Read Article…
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10 Ways Blockchains Can Benefit Merchants
The Internet is buzzing with how blockchains can solve problems and disrupt multiple industries. But what exactly is a blockchain and how can it benefit merchants? Read Article…
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8 Ways to Supercharge Calls to Action, for Ecommerce
A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to a wish list or sharing it on social media. When this happens, conversion rates suffer. Read Article…
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Mobile-first SEO Makes Search Console More Important
In 2018, Google will judge your desktop search ranking by the signals from your mobile site. Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared to mobile, doesn’t have a launch date yet, but is said to be coming in 2018. Read Article…
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28 Online Security Tools for Small Businesses
October is National Cyber Security Awareness Month. For small and mid-sized businesses, it’s a good time to strengthen a security plan with some free or relatively inexpensive tools and resources. Here is a list of online security tools for small businesses. Read Article…