If you’ve been a member of the digital marketing industry, read any marketing publications, dialed into any partner calls, attended any relevant conferences and so on, I’m sure you’ve come across the industry’s hottest topic: fraud.
Year over year, this topic has become synchronous with the industry, and it’s now just another talking point alongside monthly budget, KPIs and header bidding. A lot of great conversations are being had by resident experts surrounding fraud, and in turn, there are a lot of great articles and webinars to help marketers try to combat the “f” word.
While digital ad fraud isn’t a new issue, it has recently picked up traction on mobile, as more and more consumers are spending endless hours on their smartphones and tablets. This younger channel is great for marketers because it provides advertisers with unprecedented opportunities to reach their desired audiences.
[Read the full article on MarTech Today.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Mike Thomas is a Mobile Account Manager with 3Q Digital. He joined 3Q in April 2017, with a background in mobile-focused digital marketing. Previously, he worked on the exchange operations team at Amobee in the Bay Area, helping manage their programmatic relationships. Mike is happy to be back in his hometown of San Diego, spending more time at the beach, eating more tacos, and playing more rounds of golf.