With technology forever evolving, push notifications services have become an essential part of today’s world of mobile marketing. For every mobile or web-app, push notifications are crucial for engaging new customers as well as communicating with them more efficiently to retain the existing ones.
Reports suggest that push notifications are packed with user data.
They are the most direct form of reaching your audience. People who subscribe
to your notifications view them directly on desktop and mobile home screens.
Accengage, in a study of 50
billion push notifications in 2018, reports that the opt-in rate for push
notifications by android users (91.1%) is more than twice that of the iOS users
(43.9%).
In both cases, propagating actionable push notifications is a hugely
successful strategy in the marketing of brands today. It feeds on personalized
user data that is used to segment and delivers content as per user preferences
and choices.
Let us Check Out a Few of The Most Successful Push Notification Tools and Websites.
#1. Onesignal
It is the top best value bet. Onesignal is one of the leaders in the industry providing almost all possible features of push notification services for free.
It is a trusted brand for more than 800,000 businesses sending over 5 million push notifications per day. It is a scorer in customer engagement, web push, powering mobile push, email as well as in-app messages.
It comes with developer-friendly pricing, wherein you could choose the
right plan to suit your business requirements. They have three different plans
– Free,
Starter@ $90/month, and Pro@ $500/month.
Using a single multi-platform API and offering a simple plugin, it
gives the capability of targeting specific users of your website or app.
#2. Braze
Previously known as Appboy, New York-based Braze provides intuitive
customer journey and campaign management and is a leader in mobile engagement
and automation field.
Braze has a whopping 1 billion
monthly active users, including top global brands like GAP, Microsoft,
Urban Outfitters, and more.
It has been honored with being America’s fastest-growing private companies by Inc. 500 while also being rated The Cloud 100 World’s Best Cloud Companies 2018 by Forbes.
It offers business-friendly plans, namely – Growth, Advanced, Pro, and
Enterprise.
It has also featured at # 73 in the Deloitte
Technology Fast 500 List.
#3. Airship
With features like onboarding, retargeting, multi-channel messaging,
A/B testing, Funnel analytics, and much more, Airship is capable of providing
information on audience preferences.
Powering
multi-channel customer engagement, value, and ROI, Airship drives a higher
completion rate along with increased retention and growth conversions.
It offers professional services, technical support, and also account
management.
#4. Pusher
With a single and free API to forward push notifications to iOS and
Android, Pusher lets you send mobile notifications using Google’s FCM and Apple’s
APNS.
Perfect for app developers who build a scalable and flexible realtime
communication features which provides 40+ software developments kits along with
speedy support.
Some of the top brands, like Financial Times, GitHub, DataDog, are
major users of Pusher.
#5. VWO Engage (Previously Pushcrew)
Offering its services for Google Chrome and Firefox, VWO Engage, which
was erstwhile known as Pushcrew, lets you know when your audience is active.
With a beautiful UI and clean design, the click-through rate and
conversions achieved are higher. Also, the contact management service helps you
segment your target audience.
Its Cart Abandonment
Campaign is a personalized feature to reach out to users who exit without
purchasing with just an instant clickable web notification or Facebook
messenger messages.
#6. Amazon SNS
Amazon’s Simple Notification Service is another cost-effective service
to forward push services to almost all smart devices.
It is a fully managed pub/sub messaging, enabling you to decouple
microservices, distributed systems, and serverless applications.
With a price of $1.00 for one million mobile push notifications, you
could broadcast a hundred thousand identical messages to different recipients
at once.
The finest and
best global brands like Airbnb, Siemens, The Guardian, Samsung, Cathay Pacific,
NetFlix, Wipro, BMW uses AWS services for their businesses.
#7. Sailthru
Sailthru has now acquired Carnival.io, a popular
mobile marketing automation service.
The service offers mobile analytics, automated messaging based on
location, behavior, and demography.
With over 50,000 marketers trusting their content, Sailthru offers a
complete alignment for collaborative success. It provides various services like
account management, product, and partner enablement, along with customer
retention strategies.
#8. Kumulos
Providing a multi-tenant solution and rich features, Kumulos is an ideal
mobile application performance tool.
It lets you control in-house campaigns as well as offers you the
feasibility of organizing campaigns using the client portal. Its platform
features include crash reporting and diagnostics, analytics, app store
optimization, agency console, and also a client portal.
Its push notification organizer is relatively user-friendly.
#9. Pushwoosh
Providing the power of multimedia-rich notifications, Pushwoosh lets
you segment your audience as per different variables. It engages the customer
while raising the conversion rates with new digital marketing strategies.
Trusted by leading brands like Nestle, Coca-Cola, Avianca airlines,
Pushwoosh builds engaging customer communication using various user
segmentations.
Its capability further increases with multi-lingual support and the
offer of setting the frequency of sending notifications.
#10. Localytics
Localytics focuses on the user’s life cycle concept. It offers you
real analytics, smart targeting, personalized campaigns, CRM integration, and
much more.
It has a 5.1 times conversion rate while over 400 enterprise customers
sending out about 100 million
notifications per day.
#11. Google Firebase
Offering functionalities like analytics, messaging, databases, and
crash reporting, Google Firebase builds apps faster than ever. With its cloud
messaging feature, you can send messages and notifications directly to user
devices.
It is built on Google infrastructure that scales automatically while
working with other Firebase products, all the while collecting data and
insights.
The pre-packaged solutions come in the form of Firebase extensions.
They are configurable and work in sync with other Firebase and Google Cloud
platform products.
Few of the largest apps like
The New York Times, Trivago, Duolingo, The Economist, and Half brick, rely on
Google Firebase for audience management and notification services.
It offers three plans to its customers which are- Free, Flame Plan@
$25/month, and the pay as you go, Blaze Plan.
#12. LeanPlum
LeanPlum has leveled up its approach to push notifications with its
features like multi-channel mobile engagement and personalization, mobile
marketing automation as well as retention, all from a single integrated
platform.
It has plans tailored catering to unique business requirements. It is
trusted by prominent brands like NBC, TED, Tinder, and Zynga.
It offers custom plans to its customers based on specific scale and
requirements.
#13. Intercom
Targeting every stage of the lifecycle, Intercom drives Growth with
its customizable messaging suite.
Its primary feature lead generation has set up its customers using
successful onboarding and activation messages.
Intercom provides three business plans suiting every kind of scale and
scope- Essential@ $87/month, Pro@ $153/month, and Premium with custom
requirements-based pricing.
There are also various add-ons and business scale plans.
#14. Catapush
It has an elegant API that provides real-time background connection.
Using the XMPP protocol, Catapush controls realtime background connection with
devices for a reliable and faster message delivery as well as tracking.
It supports in-chat experience using two-way communication in the push
messages.
The four-tier
plans make it effortless for businesses to choose their ideal deal- the
Free tier that allows 100 recipients.
You can upgrade
according to your MUAR (Monthly Unique
Active Recipient).
Plans start @ $22.65 from 1000 recipients, @ $203 for 10,000
recipients and @ $362 from 20,000 recipients.
#15. Sinch
Built for easy integration, Sinch offers various APIs and SDKs for
real-time communication. It is also adaptable to various languages, including
Java, Python, and PHP.
It uses simple and user-friendly programmable communication tools and
software operators for engaging with new as well as retained customers. Its
insight and analytics segments the users’ relevance and choices and provide
actionable data.
#16. Mixpanel
Creating an innovation loop, Mixpanel reads and analyses user behavior
across websites and apps, which is then used to send push notifications and
messages after being segmented according to the preferences of the customers.
More than 26,000 companies
use the services of Mixpanel to retain and build new connections. Some of the
major brands include Expedia, Uber,
Twitter, and Skyscanner.
Scaling as per the company requirements, it provides three plans- Free
with up to 1,000 monthly tracked users, Growth@ $89/month for up to 25,000
users, and Enterprise with customizable pricing and features.
#17. SWRVE
Over 300 global brands use Swrve to connect to their customers and
build new connections. They have various solutions depending on the need of the
business, department, or industry.
It uses AI and machine learning to expand measurable business value
outcomes. A few of the solutions offered by Swrve as per need are triggering
and delivery, customer churn management, customer data and segmentation, and
more.
Its users include international brands like Warner Bros., Microsoft, EA, and Sony.
#18. QuickBlox
Powering over 25,000 applications, QuickBlox is a winner with its
calling and messaging developer toolkits for all platforms.
It can be easily hosted using AWS, GCP, or Azure or any other cloud
provider available in the market.
It offers plans suiting every kind and scale of businesses- Basic,
which is free up to 1,000 users, Start-up@ $49/month up to 10,000 users, Growth
@ $219/month up to 50,000 users.
If your requirements are specific, you can go for Enterprise custom
pricing, which comes with a dedicated cloud and on-premise setup.
#19. PushEngage
From automatic segmentation to automatic push notifications,
PushEngage has incorporated features that make it trusted by more than 10,000
companies for their business solutions.
Working in a clutter-free manner it has led brands to create potential
customers and target different segments with their USPs.
It is used by renowned brands like Domino’s, Times Now, AJIO, and
Harvard Business Review.
PushEngage has
been rated five stars by Capterra when it comes to pushing messaging and
notification services.
#20. LetReach
Acquire, re-engage, and grow is what LetReach stands by in its
approach to business solutions. Not just higher opt-in rates, but it also
enables higher CTR and views. It helps businesses drive more traffic to
websites through real-time messaging.
RealtimeRealtime communication by segmenting and targeting your
traffic is the key to the right Growth.
It supports multiple opt-ins that onboard subscribers effortlessly.
Furthermore, the detailed analytics provide actionable insights from click
performance, subscription, and attrition.
Few of the key customers of LetReach are WittyFeed, PhoneRadar, and Digital Kickstart.
Nonetheless, all of the above push notification
tools or websites offer excellent services to their customers. However, a
business needs to identify the right tool or marketing strategy for the
respective business scale and industry.
Push notifications are a new-age marketing strategy that targets the
right users across all domains, thus exposing businesses to a world of
opportunities using this tool.