Digital asset management firm Bynder is almost ready for GDPR Day.
That’s May 25, when the European Union’s General Data Protection Regulation goes into effect for companies doing business with EU citizens, wherever they are.
We checked with the Amsterdam-based firm to see how it’s preparing for the biggest day in data privacy history.
With a major American presence anchored by a Boston office, its product line in the cloud and customers like Spotify, Puma, Lacoste and KLM, Bynder is one of those companies that lives every day in both the EU and non-EU markets.
The company was already perhaps 75 percent toward GDPR compliance when the new regulation was passed, legal counsel team lead Madeleine Gorman told me, because of the existing EU privacy requirements.
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[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.