Since 2014, Venzee has been making its living as a data transformation platform between manufacturers, vendors and e-commerce retailers.
That is, it helps prep and clean data so it can be used by those various players in the retail ecosystem for product information management, inventory management, time sheets, invoices and the like.
This week, the Vancouver-based firm is moving into the blockchain ecosystem with the launch of a closed beta of what it says is the first middleware — an API framework called Mesh — that is designed to provide a similar kind of data transformation, but optimized for blockchains. The full release version will be available in the first half of next year.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.