Career Management – Learn From Google: The Five Traits of Successful Teams at Google : MarketingProfs Article


What makes a team effective? Which qualities set successful groups apart from other groups?

To find out, Google conduted more than 200 interviews with its employees and looked at more than 250 attributes of 180 active Google teams.

The primary finding of the analysis was that how team members interact, structure their work, and view their contributions matters more than the traits of individual employees.

Specifically, the researchers found five key group dynamics set successful teams apart from other teams at Google.

The most important of those attributes is “psychological safety” (can we take risks on this team without feeling insecure or embarrassed?).


The remaining attributes of successful teams are as follows:

About the research: The report was based a survey of more than 200 interviews with Google employees and an analysis of more than 250 attributes of 180 active Google teams.

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji



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