The logos of McDonald’s and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.
The report was based on data from an analysis of 100 million images that appeared in posts from users worldwide on Instagram and Twitter.
The researchers used Brandwatch’s Image Insights tool to identify when brand logos appeared in posts.
Adidas had the third-most-featured logo, followed by Coca-Cola and Emirates to round out the Top 5.
See the following table for the remaining 10 top brands with logos that appear most in Twitter and Instagram posts:
About the research: The report was based on data from an analysis of 100 million images that appeared in posts from users worldwide on Instagram and Twitter. The researchers used Brandwatch’s Image Insights tool to identify when brand logos appeared.
Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don’t worry … it’s FREE!
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji