When biometric authentication becomes as widespread as passwords, logins become as easy as looking at or speaking to your device.
Such a scenario means that users could just as easily be logged on as not — a kind of heaven for marketers eager to know the identities of their audience.
This week, biometric authentication took another step toward that future with the announcement of a partnership between embedded AI firm Sensory and tech firm Fujitsu. As a result of that alliance, the Japanese bank Mizuho — the 15th largest in the world — will begin using facial authentication.
Founded in 1994, Sensory has focused on employing its neural net artificial intelligence in communications devices like smartphones or toys. Several years ago, the Santa Clara, California-based firm began employing its AI in support of facial and voice recognition, such as applications in the Jibo personal robot and mobile devices from Motorola and LG.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.