People talk about compromising like it’s a bad thing.
But we’re always doing it.
Even the most ardent vegan is killing tiny creatures in a glass of water.
There’s no economy on earth that is completely unregulated, nor is there one that’s completely state-controlled.
We’re never completely at an edge. We can’t be.
So now, the question isn’t whether or not to compromise. The question is where we’re going to be on the spectrum.
That’s a more useful place to start the conversation.
PS today’s the first lesson in The Marketing Seminar. We’ve assembled an extraordinary cohort of people seeking to do better work. I hope you’ll check it out.