Joined a small US-based global nonprofit in June 2019 and recently got budget approved for a Sprout account. Doing some initial reporting on last year, I discovered that despite excellent engagement, our follower growth is nonexistent.
10,615 total fans (as of Dec. 31, 2019)
7.5% average engagement rate per impression (2019)
38 net follower growth (2019)
343 organic pages likes
305 page unlikes
Admittedly, I have no insight into how legitimately/illegitimately the follower base has been built up, but I’ve been doing social for a decade and have NEVER seen this horrible rate of unlikes. Of course it could be a glitch in the metrics, but then I came across our audience country reach…
We have 2,000+ followers in India, but the company has little-to-no actual business impact in the country.
The question becomes: Does anyone know how to eliminate these likely fake followers? I’m afraid they’re skewing my reporting elsewhere. Appreciate any thoughts!