In many countries, a huge emphasis is given on google search engine optimization. Curating your content according to Google’s algorithms and optimizing your website so it ranks in google is a normal practice.
While all this brings traffic to your website, you may be missing out to rank on other potential search engines. Moreover, looking to Google for recent algorithm updates and then starting again from scratch is a tiresome and hectic task.
However, there are many other search engines that could help us in our brands to be surfaced to the target audience. These search engines don’t come to our mind when we talk about SEO. Why is that? Because Google is the most used search engine and its market share is way more than other search engines.
This trend is changing now in 2020. According to a Statista report, Google’s search engine market share fell to 87.96% in October 2019. Meanwhile, Bing’s share increases by 3.5% to 5.26%. Even though it’s not a significant change but it shows that Google isn’t the only engine that people use. Especially, with the rising concern over privacy, people are turning towards other search engines including Yahoo, Yandex, Bing, and others as well.
So, in order to gain more organic traffic, the focus shouldn’t only be on Google search algorithms. Many will wonder how the ranking system on other engines works. Well, there’s no rocket science in it. It works almost the same as Google. Google’s more advanced though. But as a whole, you could easily rank on other search engines if you curate your content according to SEO techniques i.e. keyword-based and user-friendly content.
Many of the businesses are not even tracking their leads generating from the search engine organic search leads. You cannot maximize the sales if you do not measure the customers. For this purpose, maximizing for all the search engines is a must. If you think you are not good enough to do this on your own, you could render affordable SEO services and improve the visibility of a website or a web-page in the organic placement of the well-known search engines like Google, Yahoo, and Bing.
In short, ignoring other search engines could lead your site to rank poorly in them.
Just because Google is a dominant player in most markets, it’s not the only one.
Focusing purely on optimizing for Google’s algorithms could mean missed opportunities in other search engines.