What a nightmare.
Your new virtual store is almost ready, and you just want to send a newsletter to spread the word about your business.
How is it possible that with the passage of time and the arrival of phenomena such as Facebook Ads, Instagram Ads, SEO and such and such, email marketing remains one of the channels that offer the best return on investment?
Nobody really knows why, but it’s true. So don’t hesitate: you should send a newsletter to promote your brand, sell your products, or update your subscribers about what you are doing.
The question is: where to start?
This is scary for any marketer: It’s a nightmare.
You’re in front of the computer, but you don’t know how to create an effective newsletter.
But don’t panic, that’s why you’re here and we, who understand this a little bit, will help you.
Also, we will help you to solve this challenge. When you send a newsletter, you want to get positive results, right?
Yes, we will help you with email templates so that you can create successful email marketing campaigns.
We have prepared some commercial email templates that you can edit, duplicate, and send to your subscribers.
It would take you hours to create a newsletter template, but we’ve already done this job for you.
Do you know how to work correctly with the Ctrl + C and Ctrl + V commands? So voilà! You will be able to work with these email templates.
Today we would like to share with you four newsletter templates that you can use in your email campaigns.
#1 Email template that you can edit to update your subscribers about a new service
Let’s assume that you are an entrepreneur who offers some type of digital marketing service, but you are taking an ongoing training course created by one of your partners.
You believe that the new course will help you offer a new service to your subscribers, as many of them already asked you about it in the past.
And of course, you want to send a newsletter to talk about the course with your subscribers.
How can you advertise this product to your subscribers, to promote the new service you are offering?
Here is an example of an email you could send to promote it:
Hello, name,
As I imagine you know, as you have subscribed to this newsletter, my specialty is [usual service].
It’s what moves me, what I like most about everything I do in my work. I’ve been in this for [X] years, and I don’t regret anything I did, even during the most difficult and challenging times.
One of the main problems I had to face was to find a solution that would offer continuous training to help me learn more and more, to improve my results, and achieve my goals.
As I said, I’m specialized in [usual service], but I’ve been learning a lot for a few months with the course created by [include the name of the content creator, if it was created by someone well known, or the subject itself, if not] and I have something to say to you:
What would you get if you could combine all the benefits of [new service] with [general service]?
● [Advantage 1 of the combination]
● [Advantage 2 of the combination]
Something you wouldn’t get with [general service] or [new service] separately.
And now I can offer it as a 2-in-1 service. No additional cost!
What do you think of this package?
[CTA button with the main advantage]
See you later.
…
We can see how it would work with a concrete example.
The campaign would look like this:
The campaign would look like this:
We can see how it would work with a concrete example.
The campaign would look like this:
Hi John,
As I imagine you know, as you have subscribed to this newsletter, my specialty is [Facebook Ads].
It’s what moves me, what I like most about everything I do in my work. I’ve been doing this for [5] years, and I don’t regret anything I did, even during the most difficult and challenging times.
One of the main problems I had to face was to find a solution that would offer continuous training to help me learn more and more, to improve my results, and achieve my goals.
As I said, I specialize in [paid web traffic], but I’ve been learning a lot for a few months with the course created by [Javier Gobea for web designers], and I have something to tell you:
What would you get if you brought [Facebook Ads] together with [web design]?
[You wouldn’t have to hire a designer and a trafficker]
[You would save money because if you work with the two services together, you will have a reduction in the total price]
Something you wouldn’t get with [Facebook Ads] or [web design] separately.
And now I can offer all of this as a 2-in-1 service. No additional cost!
What do you think of that?
[I want to attract more visitors and create effective landing pages to improve my conversion rate]
All the best, Sara.
In this case, that CTA would redirect subscribers to the landing page with information about the project, with a registration form.
#2 Email template to recover abandoned carts
Abandoned carts are a problem that all virtual stores have to face.
Your client may have left the site. Perhaps he was hungry, someone asked for his help, he wanted to think better, or the phone rang. Anyway, the result is that this customer didn’t buy and closed the page, leaving all the products in the cart.
However, fortunately, you have his email address, because, to buy, he had to register. You shouldn’t waste any time; you should send a newsletter to remind him that he can come back and buy the product he wanted to get.
But what should you send?
Here is a commercial email template for this case:
Hello, name,
What happened?
It looks like you forgot something very important to you.
A few days ago, you were making a happy purchase at our online store, and, for some reason, you have not completed the process.
Poor little cart.
He was abandoned.
[Funny photo with abandoned cart]
We are very sorry, Name!
If it was just a mistake or a misunderstanding, click here to get it back and take it home.
[CTA button to retrieve it]
See you later.
You can use this commercial email template, for example, two days after detecting that the cart has been abandoned.
Therefore, we will not see an explicit example, as this newsletter template can be easily edited:
#3 Email template for announcing a discount on your store
We also wanted to give you a simple business email template to announce a discount on your products using a promotional code.
You could use this email:
Hello, name,
It’s coming!
The [Indicated date] is almost there, and as I am [mention the occasion in other words], I want to give you a gift.
So, without further ado.
I wrote this message to bring you a gift for [discount], so you can use it on any of the [Name of your store] products.
To use it, you only need [condition].
How can you get this super deal?
- Choose your products (remember, [condition])
- On the payment page, enter the code , and the total price will be reduced.
- Confirm the payment
- In [X] days, the product will be delivered to your home.
It’s that simple, Name.
Would you like to purchase this product before the [designated date] or not?
All the best!
…
It is simple and to the point.
We could fill in the template as follows:
Hi, Kate,
It’s coming!
[Valentine’s Day] is almost here, and as we can’t forget to buy a gift for that special someone on [February 14th], I want to give you a gift.
So, without further ado.
I wrote this message to offer you a [$20] discount so that you can use it on any of the [Modern Love] products.
To use it, you only need [that the total order, without the discount applied, exceed $40]
How can you get this super deal?
- Choose your products (remember, you [must add at least $40 to the cart]
- On the payment page, enter the code [LOVE20], and you will see that the total price will be reduced.
- Confirm the payment
- In [2] days, the product will be delivered to your home.
It’s that simple, Kate.
Would you like to buy this product before [Valentine’s Day]?
All the best, Lorraine, from Modern Love.
You can adapt this template without any problems to different dates: Christmas, summer sales, Father’s Day, or Mother’s Day, your store’s anniversary, etc.
#4 Email template to launch an infoproduct
The last template will be useful for new entrepreneurs. Would you like to launch an infoproduct?
The classic formula for inviting your contacts to sign up for free training or masterclass (very useful for launching infoproducts) is what is known as PAS.
PAS stands for problem, agitate, solve.
●P: We’ll start by talking about a problem with your audience, demonstrating that they should be concerned.
● A: After highlighting the problem, we will have to “stir things up” so that it looks much more challenging than at first.
● S: When the subscriber is worried, we will present the solution in the form of a training or masterclass.
This sequence can be sent in two ways: with three emails (one to talk about the Problem, another to Agitate things, and another with a Solution) or with just one message.
Let’s see how you could write a single email:
If you want to divide it into three, just separate the message into three parts and add more content.
Hello, Name:
[Problem].
At first, you may think this isn’t relevant, but you should reconsider right now.
[Agitation].
And you can’t ignore the warnings.
That’s why I’m writing this email: because I can help you, and I want to do it by inviting you to a free training called [training name], in which:
[Training advantage 1]
[Advantage 2]
[Advantage 3]
Totally free, Name.
Don’t even think about missing this chance:
[Button with the main advantage redirecting to the registration page]
See you later.
You just need to think about the problem, demonstrate its seriousness, and come up with a solution; the training or masterclass that you are going to offer, and that’s it. And if you resolve the most common objections when talking about the advantages, much better.
Let’s take a concrete example of this email template.
Suppose you are a web designer and want to sell a design course to entrepreneurs who are just starting out.
The goal is to get your business email read and your subscribers to click on your CTA.
You could write a message like this:
Hello, Marina:
[You certainly know that starting an online business is a daunting task] To start, you should create a website that shows who you are and what you can do for your potential customers.
And creating a website costs money. If you are on a tight budget, that will be a problem.
At first, you may think this isn’t relevant, but you should reconsider right now.
[Paying for the website is just the first step.]
The problem is not just about creating your website; you will also need to spend money to maintain it updated.
You can pay a designer to create your website, but if you think that is all, you are mistaken. You will also need to pay someone to update your site, which means that you will have to spend more money in the future.
And perhaps you don’t have money to spend, or you believe you could get better results with other actions, such as paid ads.
That’s why I’m writing this email: because I can help you, and I want to do it by inviting you to a free training course called [create your own website in 3 steps; you don’t have to be an HTML expert].
If you register, you will learn:
● [You will learn how to create a website for your company without having a basic understanding of design in less than three weeks]
● [You will discover everything you will need to create and update your website; you will never have to hire a designer]
● [I’ll teach you professional designer tricks that you can replicate whenever you want]
Totally free, Marina.
Don’t even think about missing this chance:
[CTA: I’m not a designer, but I want to create my website without spendingmoney]
I’m waiting for you, Brian.
PAS is a surefire strategy for sending commercial emails.
We offered four email templates that you can use directly or adapt to your case. Before we finish, we would like to give you some general advice. You can apply them to almost any email marketing campaign:
Do your best to identify and understand your buyer persona. If you know who you’re going to address your message to, it will be easier to find the right tone and words, not just in an email campaign, but in everything you write.
When we communicate, we tend to talk about ourselves, just about ourselves. Who we are and what we offer. Change the chip and talk less about what you can do for your leads. It would be much better to focus on what they can get if they hire your services or buy your products.
With few exceptions, it is always better to use a more informal language in your email marketing campaigns. You should try to create direct messages as if you were talking to your personal friends. That doesn’t mean that you can be inelegant or use vulgar slang, but you can use words that you would never use in other commercial situations.
Avoid including too many images. Just add essential illustrations. The problem is that as some email clients don’t load these files automatically, these users will not be able to see them.
Now, with these email templates and four extra tips, we hope you have enough data to create your next email marketing campaign.
