Thus, increasing the conversion by half doubles the number of registrations and reduces CPA by half. Therefore, I believe that the effectiveness of contextual advertising largely depends on the designer.
When creating landing pages, it is essential to take into account the experience of competitors. You can borrow their ideas. They could test several hypotheses, choose the best option from them. We, in turn, will take advantage of their experience, saving both time and money.
However, it’s not always easy to find landings tailored specifically for contextual advertising. Often there are no links from the site; sometimes, they are hidden from indexing. But this issue is quite quickly resolved thanks to the Serpstat API console. We solve by analogy with the methods described above.
First, we collect keywords from the contextual advertising of a competitor, as described in the first paragraph.